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Global Forum For Health

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This single element of a community can be the biggest money maker, marketing tool, and growth factor for any type of forum. Viral marketing can surpass any other marketing effort you have ever used or considered using. Best of all, it often won't cost you anything.



To take advantage of this aspect of your community you need two things: a clear idea of what viral marketing is, and an understanding of how forum health affects your ability to use this tool.

What is Viral Marketing?

Before we can begin to discuss, how your forum's health affects your ability to take advantage of the viral aspects of community, we must first look at viral marketing itself.

If you aren't familiar with the concept it can be summed up like this: In an online community surrounding any type of interest group, product, or service, you have members who very likely know others who are interested in the same thing. If you use this member base to promote something, it can be your greatest selling tool.

Imagine that you currently have 1,000 members, and after stating your desire to grow your forums, each of those members referred one new member to your site. Suddenly you have 2,000 members. With your first success you decide to run a contest to promote the idea. This time you have 2000 members to work with, and again each of them again refers one new member. Now you have 4,000 members to work with. If you ran a new contest, with the same results, you would then grow your member base to 8,000.

Obviously this is a very simplistic look, but the concept is quite clear; viral marketing is using your member base as a marketing tool to grow your forums, and ultimately grow your bottom line. As your member base grows you are provided with even more members who will work for you, and this type of marketing can grow exponentially if you put it to work for you!

A Healthy Forum Goes Viral

With an idea of what viral marketing it, you're likely asking yourself how you can take advantage of such a powerful tool.

Here's the big secret: All you need is a healthy forum, with an active member base. The viral aspect will often kick in all by itself. You can always run contests, offer discounts for referrals, or come up with other ideas to promote viral marketing within your community, but the most important element is an active, healthy, community.

If you took the time to look at different forums around the web you would find that the most active forums share some common traits.

1. Administrators and moderators are actively involved in the community.

2. Administrators look to the community for input on improving and expanding the site.

3. Threads never go unanswered.

4. Problems are dealt with quickly.

5. Members are encouraged to help others, and to become actively involved.

With those five aspects you end up with members who also share some common traits.

1. First of all they feel valued because their input is important to the site owners/administrators. This leads to a sense of ownership in the site.

2. Next since they are encouraged to participate, they often will which leads to a sense of pride in being involved in your forums.

3. Finally they know that their questions will be answered, and that problems rarely occur, so they have a place to come to share their passions/interest on the topic.

When you have all three of these elements, you end up with a member base who will often work for you. They enjoy your site, and they have a sense of pride and ownership, so why wouldn't they help you to promote it.

As a forum administrator you should always monitor your forums health, using tools like BoardsMD (http://www.boardsmd.com), and you should stay actively involved. By putting your focus on your forums you are taking your first step in going viral!
Global Forum For Health
The Aspen Health Forum just gathered an impressive group of around 250 people to discuss the most pressing issues in Health and Medical Science.

1- Global health problems require the attention of the scientific community. Richard Klausner encouraged the scientific community to focus on Global Problems: maternal mortality rates, HIV/ AIDS, clean water, cancer...

2- "Let's get real...Ideology kills". Mary Robinson, former President of Ireland, on what it takes to stop HIV/ AIDS: "I am from Ireland, a Catholic country. And I am Catholic. But I can see how ideology kills..we need more empathy with reality, and to work with local women in those countries." This session included a fascinating exchange where Bill Frist rose from the audience to defend the role of US aid, explaining how 60% of retroviral drugs in African countries have been funded by the American taxpayer. Which made Nobel Prize Laureate Peter Agre, also in the audience, stand up and encourage the US to really step up to the plate and devote 1% of the GDP to aid, as a number of European countries do, instead of 0.1%.

3- Where is the new "Sputnik"?: Many of the speakers had been inspired by the Sputnik and the Apollo missions to become scientists. Two Nobel Prize Laureates talked about their lives and careers trying to demystify what it takes to be a scientist and to win a Nobel Prize. Both are grateful to the taxpayers dollars that funded their research, and insist we must do a better job at explaining the scientific process to society at large. Both are proud of having attended small liberal arts colleges, and having evolved from there, fueled by their great curiosity and unpredictable, serendipitous paths, into launching new scientific and medical fields.

4- We need a true Health Care Culture: Mark Ganz summarized it best by explaining how his health provider group improved care when they redefined themselves from "we are 7,000 employees" to "we are a 3 million strong community", moving from being a cost controller with a paternalistic attitude to a health facilitator, looking underneath symptoms to identify and deal with underlying patterns.

5- You can't manage what you can't measure. We heard many times how defining and measuring outcomes, so common in the private sector, is critical to ensuring a good allocation of resources in the health and scientific fields, that use so much taxpayer money. For example. NIH funding grew from $9B in 1994 to $29B in 2007, yet the results are not clear. The same happened with health care as a whole, a sector that now consumes 16% of the US GDP with health outcomes (infant mortality, patient deaths in hospitals) worse than other countries that invest far less.

6- The rising role of public-private partnerships: There are multiple initiatives launched to bridge the increasing gap between academia and industry. The Foundation for the NIH has facilitated key conversation between the FDA and pharma companies. The Gates and Clinton Foundations have launched innovative partnership models to tackle global health problems.

7- From Lifespan to Health-span. Population distribution in developed countries is shifting from a "population pyramid" to a "population rectangle". The point of much ongoing research is not "how to spend more time on the nursing home" but how to slow down the process of aging, so we can live healthier longer.

8- Patient-advocacy groups are having an impact. We heard many examples on how small groups of motivated individuals have built large patient advocate movements that influence public policy. Michael Milken talked about the Cancer March, that helped increase NIH funding from $1.5B to 5$B. Hala Moddelmog, from the Susan G. Komen for the Cure, explained how they have 1 million people engaged in promoting cancer research and prevention. Robert Klein, key advocate of the California Proposition 71 (that will provide $6B for stem cell research through long-term bonds) explained how the proposition was passed, including engaging over 80 patient-advocacy groups.

9- There's a new emphasis on understanding "how systems work" instead of "how isolated genes make things happen on their own": Genomics is starting to help predict susceptibility to disease and to therapies. Now, we must keep in mind the role of our experience and environment in turning some genes on or off.

10- The importance of our Lifestyle-Each of us owns our own health. 70% of heathcare costs derive from lifestyle-related diseases (such as smoking-induced cancer). We heard several calls to action for insurance companies to incentivize behavior modification to promote good lifestyle habits that improve quality of life and can delay disease symptoms, resulting in billions of dollars of cost savings.

In short, a very stimulating inaugural 3-day conference. I hope the one next year is even better.

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About Author
Both Trevas Walker & Alvaro Fernandez are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Trevas Walker has sinced written about articles on various topics from Computers and The Internet, Online Marketing and Computers and The Internet. Trevas Walker is a freelance writer, with previous experience in community building, who often works with forum-related sites. Currently he is working to help promote
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