First, you absolutely have to have the right keywords and make sure that your targets are achievable because if you select the wrong keywords odds are that your entire optimization experience was essentially a waste. Choose keywords that are attainable but yet still offer a reasonable search frequency for your industry. Your phrase selections and keywords need to be targeted to bring qualified traffic to your website.



There are many factors that should be taken into consideration in regards to your search engine rankings and also certain things that you can do to increase your chances of success. One of the most important factors is title tags as they play a significant role in search results at Google. They are also almost always the heading Google chooses for each of its listings. Placement of your target phrase is best used near the start of the tag and repeated again in the middle or near the end. For best results each page on your site should have a totally unique title tag.

Google will likely use this title as the main heading for your listing you want it to be enticing and attractive for those who are searching. It must contain a call to action in order to maximize attractiveness. So that you can get a better idea about the fact that Google takes these tags into consideration, do a search for your target phrase and take a look at the titles of the top 10. If you do only one thing to your website, make sure that all your title tags are relevant, unique, and contain your target phrase for each page.

On occasion the Meta Description tag is still used by Google as the description which appears in the search results themselves. Google tends to use it most often on sites with very limited content, or those which are flash based. The Meta Description tag still has an impact on search rankings. However, if you are going to use this tag then keep it short and sweet with your target phrase close to the start and never repeated more than 3 times.

Keyword density has a huge impact on overall rankings but it is no longer the case where there has to be a specific number used and they would guarantee top rankings. This is no longer the case. Density now depends on industry and phrases. If you want to know which density that you should thrive for then conduct another search of the top 20 search results and check out what they are using. Usually the result in fairly general between them and then you will have a number to shoot for. The location of relevant text on your site will help establish the overall importance of your target phrase. Don't cram all of the target phrases at the top but do make sure that you do position some at the top of the page.

Be sure to include various synonyms for your target phrases within your body text on your site. The best way is to search Google itself and see exactly what they consider to be similar. If you use these correctly, keywords for specific page URL's can also help add a little bit of value to your site. Consider using a keyword as a directory name and as part of a file name where it naturally makes sense to do so.