I do not believe that Google tries some way that is to differently control their markets than in a normally competing way. And I do not believe that Google is really super-arms military secret. I really believe that Google has good intentions. But these intentions continue to frighten me. Finally, which I think of Google is pure gamble, based on facts easily available, but this speculation on Google seems to be today the pastime of many people.



It is not a wonder: after all, Google is simply the company more intrigante which has honoured our economy for 10 years. I believe that Google has good intentions, but as good as they can be, the result of their success frightens me. The creators of Google must be platonists If Plato always lived, it would probably work for Google. Google is in search of ideal, even if this one is finally inaccessible. With the difference of the majority of the principal companies which make the titles of the financial newspapers, Google is not mainly justified by the money.

The motivation of Google is “the Intellectual”, overcoming the challenges of organized information. Google known as: “The mission of Google is to organize world information and to make it universally accessible and useful”. And it is what it does. This company quantified to several billion dollars, indisputably one of most powerful in the world, has the goal simple to organize world information.

Google is the vastest system of catalogue of planet. Naturally, that does not want to say that Google does not have any motivation for the money - and it has certainly some. The machine with under that is Google is the containing hydrocarbon one of its idealistic aspirations. Google can concern more challenges, to bring more ressouces and it achieves finally more thanks to this money. However the money never prevents the act collecting, organizing and from making information available, with contrario of Microsoft.

Although the mission of Microsoft is “to help the people and the companies to reach their full capacities”, this help is not free. The basic commodities of Microsoft are created to be sold. It is the traditional model of the economic practices. Compared with this traditional model of business, that of Google is very idealistic. That can be due to the fact that Google was not created to make money, but rather in response to the challenge that Sergey Brin and Larry Page set up by developing an effective search engine.

To include/understand the new developments of Google Schmidt: “We work hard to keep this image to be out of control. But makes some, our company is very measured. And that belonged to our secrecy. Page: “Generally, we do not speak about our strategy… because it is strategic. I prefer to let believe that we are confused rather than to make known with our competitors what we will do”. -- Extract of an interview of Times Magazine Well, let be to me the first to congratulate “the Servant boys” on Google. Your objective to appear out of control was achieved.

During these last years, Google launched several products which made type the head of the analysts against the walls. Several of these launchings met either a thin approval, or created a total confusion (it is not what Google is judicious to do?). These products also seem to be rather independent: products which make it possible to people to organize their planning (Google Calendar), or to analyze the statistics of their Web sites (Google Analytics).

The idea which prevails is that Google launches these products like manner of improving the conscience of mark, to create other channels with their AdWords program, or even for simply launching something “to see” if it obtains a general approval (like Google SiteMaps). However, if we look at these products in the light of their mission (to gather and organize world information), each product belongs to the total mission of Google. Finally, Google gathers well information and in very great part.

From this moment only, Google can begin its classification. Now Google seeks the information of the users, the latter request even for that. The majority of the new products of Google store the information of the users. If you use the program of tchat of Google, you can store all your conversations in a history with possibility of research. Google Finance stores information on your favorite stocks, on which you launch a monitoring.

GMail enables you to store until 3GB emails, you incentive thus unconsciously not to remove them (it is perhaps what Google wants?). Google Base was launched under the mysterious explanation that it was the place where to subject and store your contents, any contents. Google Reader stores your histories of flow RSS, and now Google Calendar is integrated into GMail and other services to give you the possibility of storing still more data thanks to Google.

Google does not launch new products to improve the conscience of mark; it launches these new products to collect more information and to learn how all this information functions together. This information can be related to a recorded user, and can be extracted by using the various products from Google (such integration of Google Calendar in GMail). Up to which point I do want that Google knows? If we really live in the era of information, then Google could become the most powerful entity of the world.

Although I did not see any official study on the subject, I do not think that whoever would be astonished by knowing that there is more the information stored at Google than at any other company or multinational in all the human history. Even with all this information, Google seeks always more. The question that we must be posed is only knowledge of which sum of information can hold only one company. Let us be us opposed if Google Wallet became a personal center of finance where you could manage your balances in the budget, pay your invoices on line, and receive personalized financial reports/ratios (naturally all accessible and integrated in Google Finance).

Is this it towards what we move with Google while knowing a little bit too much about us? Each new product of Google is used to him to gather more information. Although this goal to gather, organize and make available this information to the whole world, is a rather innocent goal, do not should not put to us on pause one moment: do we really want that Google achieves this mission?