Tectonics of the economy often starts with recruitment. Recruiters are



expected to adapt dynamically to changing market conditions. You could be a

big biller who has the recruitment chutzpa to adapt and leverage new

marketing conditions. How about your job boards and your resume sourcing

strategy? With your hands deftly placed in the pulse of the market you know

that engineering, healthcare and accounting are keeping it strong, while

construction, real estate and banking are slowing down. Can your job portal

shift along with your domain focus?

You will be looking at more job orders to ensure that with reduced hit rates

and greater demand for quality, you sustain revenues and profits - how can

your job order help you do this? Here is a selection of features from

GoRecroot that (1) save a lot of time (2) help you push the progressive

online recruitment factors to the next levels. You can use the spare time to

focus on the quality of your hire or take a summer break sipping ice tea.

Here is an overview of GoRecroot progressive online recruitment features

that add to your x factor.

Upgrade employment branding: Now if you are not Google, GE Facebook, Tata or

Sodexo - you need a brand building strategy. You can invest loads of time -

money on brand building and advertising

. Or, you can be a GoRecroot Spot

lighter .

GoRecroot has the best recruitment - employer branding strategy packaged and

served haute. And by that we refer to the following specialty recruitment

advertising features:

1. Photos, images in your advertisement

2. Audio clips - your recruiter or hiring manager talks to the candidate

3. Video slots - show'em around the work place for, "work" is the biggest

remuneration (ask Google)

4. Distribute your job orders - Widget'em, show'em on the internet

Reinvigorating referral programs: Highest volume and quality of candidates

comes from a well designed employee referral program. We take it a step

further. At GoRecroot you can share your job order with pretty much anyone

in your address book. You can also gift wrap you job order into a nice

widget and put it anywhere on the web - be it Facebook, MySpace, Orkut, your

Intranet, Corporate portal, Blog, link in an email, SMS (we can go on).

Interesting point is all the resumes that get referred to, collect at a

single web dashboard for you to crank your recruitment intelligence engine.

Renewing the focus on quality of hire. Absolutely. We love Dr. Sullivan for

saying this. We also love Lou Adler for predicting the end of the

transactional model of recruiting (that means just dumping all job orders

and a million resumes into one basket and let you to figure out the

resulting mess).

You should try a resume search

at GoRecroot now. We should not be calling it "search" for it is mapping of

resumes to job orders. Very soon you will get ranked resumes - ranked for

fitment basis parameters that you believe are most relevant.

Utilizing social networks. We do not want to say much on this one - just go

to www.GoRecroot.com and pick up "useful links

" from the footer.

Utilizing video. While it may be hard for some to fathom, 1:1 and 1:many

video has become a very popular communication medium, surpassing all other

forms of Internet traffic. Second only to employee referrals, the most

impactful tool for effectively demonstrating the excitement and passion at a

firm is online video. If a picture is worth a thousand words, then moving

pictures demonstrating what it's like to work at your firm would have to be

"priceless."

GoRecroot has video slots included in the following places:

1. Resumes

2. Job orders

3. Employer - recruitment advertising slots

Wait - do not run for your video recording software. Face some nice light,

light up with a smile, get your web cam to look at you and you record

online. You need to try it to tell your friends that video recording online

is like popping corn.

Using mobile-phone recruiting. Yes, you must recruit on the move. From your

mobile phone browser go to http://www.JobsandResumes.mobi and here you can:

1. Create a quick resume

2. Create a job order

3. Check out responses to your job order

4. Check out responses to any of your ad slots

Revitalizing corporate jobs page. As much as your traditional recruiter will

be against your corporate jobs pages branding, this is a must do. Before you

head off to find programmers who can do this for you, here is an idea:

Make job orders with video in GoRecroot - wrap them up as a widget - take a

link of the widget and post it in your career site. Your career site is now

audio - video enabled. Do not forget to brag how you "AVI" enabled your

career pages over your tea break.

Recruiting globally. Recruiting managers are beginning to learn how to

differentiate multi-national recruiting from true global recruiting. Key

focus areas include global sourcing, globalized websites, and globalized

employer referral programs. This is really a no brainer: GoRecroot brings

together 10 million global job positions and, that in turn brings millions

of global job seekers. Try your talent sourcing at GoRecroot and your global

recruitment strategy is in place.

About GoRecroot

For recruiters, GoRecroot (gorecroot.com) focuses delivering functionality value primarily through (1) recruitment ads (2) employment branding solutions (3) jobs to talent mapping (4) recruitment community value additions. Multimedia (audio, photo, video) enabled, multi modal (browser access, mobile access and downloadable thin client), multi geo (covers 100+ main geographies around the world), multi domain (over 40 business sectors and over 5000 sub sectors). GoRecroot payment processing is secured and powered by Google and PayPal. Subscription pricing is linked closely to functional value delivered. Recruiter subscriptions now open at USD 40 for a year.

About the GoRecroot Team

The creators of GoRecroot have been in talent sourcing and mapping since the 90s and have worked closely with recruiters and job seekers around the world. The intelligence behind GoRecroot is derived from hands on experience fulfilling scores of different job positions. The creators have their ears to the ground and have been listening closely to recruiter pains and tribulations. GoRecroot intends to continue its close-knit association with recruiters and thrives to play an active role in getting more progressive recruiters to the big biller club.

Press contact:

Gorecroot Customer Care.

help@gorecroot.com

1 650 265 2090

301/PMB, 271 Newbury Street, Danvers, MA 01923-1027 USA

346/243-2, TTK Road, Alwarpet, Chennai, TN 600018 India

www.GoRecroot.com