Many people ask, is there a trick to becoming successful in the health club field? The answer is of course, no. Well, not really. Actually there is no “secret” or “trick” at all. There is however, an age old concept that seems to have been forgotten in today's business world: Customer Service!



By providing your clients with the services that they desire you will ensure the longevity of your health club. It will also help to grow your business as people pass the word about your place as the place to go for their workout needs. Free advertising like this is the best kind! It is advertising that spreads as each new member leaves satisfied and tells their friends, family, and co-workers about their positive experience. So, how can you provide the level of service that they are looking for?

Ways To Shoot For The Top

Remember this, there is always going to be another health club down the road with similar equipment ready to take your business the moment you don't provide that something extra. Look at what services other clubs in the area are offering and try to offer something that they are not. Whether this means adding a juice bar, oxygen bar, free personal trainers, or a spa, looking into a viable service such as these can give your health club that added edge you need.

A couple of years ago tanning was a limited service being offered. Now most all health clubs offer access to tanning beds. Why not check into the up and coming spray tanning systems? You might also look into bringing a licensed massage therapist on board and offer different forms of both pre and post workout massages. Things such as these can make customers keep coming back time and time again.

The Little Things Count Too

There is more to customer service than what you are offering for workouts and other services. Customer service also includes making sure that the enrollment process goes smoothly for new clients and that your billing process is streamlined for existing clients so that they do not have any issues with missed payments, late billing, etc. Make their visit as friendly as possible by allowing them to get to their routine as quickly as possible.

Another thing to think about is the clients that come in to meet with you or one of your personal trainers. No one likes trying to schedule a time only to find out that they are double booked again and again. One thing that can help streamline the booking process is online appointment scheduling. There is software and subscription based online scheduling software that can help you. By allowing clients to schedule online you are free to perform more revenue generating tasks for your business, i.e. more billable hours to your clients.

By providing your clients with the customer service that they expect you will ensure that your health club is here to stay. It is the cornerstone to good business and will serve you well in the years to come. Besides, isn't it what you would expect if you were the client as well?