Before we start discussing the Wonderful World of Marketing I would like to share an idea with you. Well, this is more of a principle than an idea. It's the principle of the structure of Marketing primarily the broad definition of Marketing and how it applies to small businesses as well as Fortune 500 enterprises.
The idea for this issue was bouncing around in my mind for more than 10 years after a conversation I had with a software company where I was serving as the VP of Business Development. The conversation was around business planning and Marketing.
We were developing the business plan and the subject of the day was Sales and Marketing, especially the hires and structure of the departments. The CEO that I was talking with was an ex Big Business (Fortune 500) executive with an old fashion look on business planning and Marketing. We got a bit stuck on what was marketing and how we would structure the departments.
The problem was simple. The CEO wanted to have a Marketing Department and a Sales department. He wanted them to be different cost centers, different departments running independently from one another. I wanted to have one department working together under one cost center. I thought the concept was simple and the decision very easy. I was wrong, very wrong.
What I considered a very easy decision stretched into an argument. I really did not understand what the problem was. After all, isn't Sales a part of Marketing? Isn't Marketing a Universal Term that explains how to "Market" products and services? How to place products and services out in the world? Isn't Sales just one part of that whole process? Well, as it turns out not many people know this and not many people see it this way.
For some reason, businesses, tradition, bosses, schools, have separated the sales from the marketing although in definition sales is just one part of marketing and if the whole marketing strategy is done correctly the sales is the easy part.
I can see the dilemma, after all, how do you teach sales at school to university students? I remember when I was in school Sales was a bad word. Nobody said "I'm majoring in Sales" or "I want to be a salesperson when I graduate". This is without realizing that everything in the real word is about sales, from your resume to your interviews, raises, promotions, owning your business, asking for investment or loans, everything.
Is there a practical business solution? Yes, education. Understanding marketing and what it is and how to use it is the name of the game. And creating a solid marketing plan and department capable of unifying sales and marketing is the goal. This will make sales a part of marketing and salespeople will love you for it. After all you will make their life easy by applying killer marketing techniques to help them close more sales and be more profitable. To do this you have to become a marketing expert, everything you do is marketing, the way you deal with employees, customers, investors, the bank, suppliers, everything.
What is your homework? Study marketing and everything that has to do with the subject including sales, public relations, product development, distribution, merchandising, packaging, everything. You will be surprised by the knowledge you gather and the profits you make.
Help U Sell Realty
If you are an independent inventor, you should consider licensing or selling your patent rights to a manufacturer and receive a payment or start receiving royalty fees. When you have applied for a patent, and you have a patent pending status, or when you have already obtained the patent, you have two options. The first one refers to selling that patent to an existing manufacturer, whose responsibility will be to manufacture that product, market and sell it. In exchange you receive a one-time payment, upon which you will agree with your buyer. Your second choice would be to license your invention. You can do that even if your product is not patented, but the process can be a little more complicated under these circumstances.
You can license your invention to one party or to more. The first is referred to as exclusive license. The second, known as non-exclusive rights, means that more entities, including its owner, which is you, can use it simultaneously.
When licensing your invention, the license grant will have to cover several issues, such as the period of effectiveness for the license; what territory will be covered; how will manufacturers use your invention; and what the royalty fess will be. Creating a field of use license may also be a good idea. This means that different parties are allowed to manufacture your invention at the same time, but in each case it has to be manufactured for a different purpose.
Once you have established that this is the way you want your invention to be presented to the open public, by licensing it, you have to find companies or manufacturers that may have an interest in your invention. You can either start the search on your own, which can be a very daunting task, or you can let other people do all this for you, and simple present you with a list of companies that you can make a selection from.
If you decide to do it on your own, you should make up a list of at least fifty manufacturers that you think would be interested in your product, and you can do so by looking in magazines and stores for similar products. Then, you should send a marketing letter to each company from the list that you have just drawn up. A professional brochure and a contact address, preferably online, should accompany this letter. After which you wait. If the waiting periods exceeds one month, maybe you should contact them, directly, to see whether they have any interest in the invention you want to license. In case they don't, it's time you focused on another company.
Or, you could do this in a more simple and efficient way. You can contact a company that specializes in finding license inventions fro interested manufacturers or buyers, They will take care of all the steps listed above, and will be able to do so in a very easy and efficient way, because they are professionals. It's no waste of time and money on your part, and the results will be at least satisfactory, meaning that if your invention has potential, they will be able to present you with an extended list of prospective buyers.
If you want to sell your patent, the process is similar. Once again, you should resort to a team of professionals to mediate the contract that you will be signing. You have to provide them with detailed information about your sell patent, as well as about yourself, as its inventors, and they will make sure they present it to their list of interested buyers, and make a selection of what your best choices are. Their involvement in the licensing or selling process is entirely up to you.
When you decide to sell patent, be it a product that improves the quality of life, a beautifying product, engineered parts, software systems, etc. you should definitely get the help of specialists to find you potential buyers. If you decide to do this on your own, you may be missing out on a chance to sell your patent for a huge sum of money, or license your invention for incredible royalty rates.
Both Jorge Olson & Groshan Fabiola are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jorge Olson has sinced written about articles on various topics from How to Sell on Ebay, Trucks and The Internet. Jorge Olson is the creator or Shotgun Marketing, he’s an ex VP of Marketing and veteran CEO and owner of several companies. He's now a and. Jorge Olson's top article generates over 9900 views. to your Favourites.
Groshan Fabiola has sinced written about articles on various topics from Woman Menopause, Medical Condition and Health. For more resources about or even about please review this w. Groshan Fabiola's top article generates over 6120000 views. to your Favourites.
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