If you are an affiliate marketer, you know the feeling. You log in to your Clickbank account expectantly each day and are again disappointed to see that you've either made a couple of dollars or worse still, nothing at all. After all, you've done the hard yards, built your website or Blog and driven traffic there by different means, PREsold that ebook that you thought was so cool, and yet, nothing. What's going on?
Imagine this scenario instead. You log in to your affiliate account once a week and see you've made just two sales - and the commission you've earned on those sales is nearly two thousand dollars. Does that take the pressure off and get you focused on doing even better next week? You bet it does. Welcome to the business of promoting high paying affiliate programs.
The truth is, it's not that much harder to sell a high priced affiliate product than it is to sell a low priced product like an ebook or audio. You just need the right system in place to do it. Now don't get me wrong, while it's not that difficult, it's no walk in the park either. You have to do everything right or your results still won't reflect the effort you're putting in.
So, how do you sell high priced products on the Internet?
The simplest way is to find a merchant who uses their website as a lead capture system for more personal follow up later. Let's face it; it's very hard to sell an $8,000 coaching program to a cold list of prospects right off the bat, no matter who wrote the sales letter. From the merchant's perspective, here's what's involved -
First of all you have to attract prospects onto a list with a compelling offer so you can start to build a relationship with them. Then you have to prove to them that you mean what you say. You have to follow up consistently using multiple media (email, audio postcard, letter, telephone) and you have to persevere until they sell themselves on the idea that doing what you would like them to do is actually a no-brainer.
Now when you are promoting low priced products, who's got the time to do this? Not you, that's for sure, and neither does the product owner. So what you typically get is one attempt at closing the prospects you send with a sales letter - and then, nothing. There's no money in the budget for implementing a sequential follow up system to nurture your prospects until they buy. It's truly a numbers game. And the number of people you need to send to a typical sales letter that doesn't have any follow up are prohibitively large, as you are probably already aware.
Typical conversions for a sales letter if the prospect only sees it one time are between .5% and 2%. That means you have to send somewhere between 50 to 200 people to that site to make each sale. If you are making say $30 on each Ebook sold, and you send 100 people to the site to sell each one (a 1% conversion), you can see that you need to send a LOT of people to the sales letter to earn a reasonable return.
Contrast this to promoting high paying affiliate products through a program that offers a sequential marketing and follow up system instead. All the website does is act as a lead generator and captures each prospect's name and contact information. Then over a period of time, every person in the system is encouraged to actually speak with the product owner on the phone instead of relying on a one-time visit to the sales letter or email alone.
How much more likely do you think a sale is when the product owner personally interacts with your prospects on the phone and by email, and encourages them to order the product multiple times (especially if the product owner is an accomplished sales person)?
Your chances have to good, right? Does this make earning 2 grand from just two sales seem more achievable? You bet it does. Remember, the secret to financial freedom from your web business is finding quality high paying affiliate programs that offer a proven marketing system which turns prospects into customers. All you have to do is send prospects into the lead capture system, and sit back as sales are made.
Sure beats making a few dollars a month selling ebooks, doesn't it?
High Paying Affiliate Programs
Although some will suggest that you need a list or website to be successful in affiliate marketing, there are thousands, possibly millions of marketers out there who earn a full time living with affiliate programs and don't know the first thing about website building or list building. In fact, the best part of affiliate marketing is that you can focus most of your efforts on marketing, and once you learn how to do it correctly, you'll spend a lot less time working, and you'll make a lot more money.
Since marketing affiliate programs can be quite competitive depending on the products or services you sell, you need some type of edge for getting the sale.
Below are five ways to market you should consider. There are plenty of ways to market online even if you don't have a website.
1. Although list building isn't necessary, you may want to consider it. The reason is that its biggest advantage is you can recycle your traffic. When visitors visit your site, and it can be as simple as a one page lead capture page, you can get your visitors to subscribe. Not only will you have an opportunity to tell your visitor about your initial offering, you can also market additional products to those who subscribe.
The easiest way to build a list is to give away some type of premium. Free ebooks or reports that talk about the problem your product solves are always good. Put yourself in your subcribers' shoes. Define what the problem is and then show how the product can solve the problem.
2. Try pay per click. If you have a very small marketing budget to begin with, this may sound crazy. After all, you want to make money, not spend money. However, there are plenty of pay per click sites out there that will give you free traffic to get you started, and you can test and track your ads to find the winners.
If you really want to learn how to make the most of this type of marketing, study the FAQs as well as other resources offered on pay per click sites. These sites want you to make money because you'll become their customer. It's in the best interests of these sites to offer you extensive resources to help you reach your financial goals.
3. Try advertising in online ezines. This is an overlooked marketing technique, and there are tons of ezines on the internet that sell advertising. You can do a search on your favorite search engine to help you find ezines that fit your target niche. Start off small, test and track your ads, and cloak your affiliate links. You want to give a professional appearance to what you're offering.
Try out each ezine for at least a month. That way you'll know whether or not your advertising is working. Don't try to sell your reader up front. Use what's called in newspaper advertising as the two step method. This is where you get visitors to the site and then make your offer.
4. Try writing articles and product reviews. Like ezine advertising, this is often an overlooked way to promote affiliate products. Although many article directories don't accept articles with affiliate links in the resource box, you can avoid this by sending your vistors to a simple lead capture page website, a Squidoo lens, or even a free blog you've created.
Article marketing can be very effective whether you are selling your products or someone else's. Your goal should be to give readers enough information so they click through your link to the site.
5. Try creating viral reports. Although some affiliate program managers offer these reports, others don't. It's not that hard to write a short report explaining the problem and then adding your affiliate links. Make sure you convert the report to PDF so anyone can read it.
By making your offers different, or offering your visitors an instant solution to their problems, you can make a lot of money whether you market your products or someone else's.
Both Rockford Tapscott & Manoj Kumar Mittal are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Rockford Tapscott has sinced written about articles on various topics from Religion, Web Development and Surveys. Rocky Tapscott is the Affiliate Manager for Sam Goldberg's Futures TradingCoach affiliate program. To can earn up to $999 commission per sale, promoteproducts to a passionate niche market, and have a personal affiliate manager tocoach you, visit. Rockford Tapscott's top article generates over 12100 views. to your Favourites.