Restaurant managers work in some of the most glamorous, exciting environments you can imagine. From luxury resorts in exotic locations to high-powered conference centers to the hottest restaurants, hotel and restaurant managers are working behind the scenes to ensure the excellence of their establishment.
If you are looking for a challenging, rewarding career and enjoy working with people, hotel or restaurant management could be right for you. The more people travel, the greater the need for Hotel/Restaurant Managers. As operations become more complex, employers are putting more emphasis on specialized training.
The Penn Foster Hotel/Restaurant Manager program can give you a real advantage over others. As a Hotel/Restaurant Managers you can work in restaurants, bed and breakfasts, or even manage franchises for major hotel chains. You might be assigned to organize a newly built or purchased facility, or to reorganize an existing one. Managers determine room rates, oversee restaurant operations, and supervise the staff.
Being a restaurant manager is a lifestyle, not a job. If managers are going to succeed, they will put in 50 to 80 hours per week with high stress levels at times. But once you get everything going, it can be a fun career with very good pay. Employers suggest that potential candidates should consider the following: What type of restaurant business are you going into? There is a big difference between fine dining, family style, fast food and a sports bar or restaurant atmosphere.
These restaurants attract different employees. A fine dining establishment might draw more experienced, mature employees, while a fast food restaurant or sports bar might interest younger ones. Do you want to be a floor manager, a back-of-the-house manager or a general manager? Each of these positions requires different skills.
When pursuing jobs, ask potential employers how long they have been in business, where they see the business growing, what opportunities exist for advancement and what type of manager-training programs they have. If someone wants a career in this field, try getting in with a franchise for training and a stable income, many employers will advise. After three to five years, you can look at a privately held restaurant where you can go in as a general manager and demand a pay of $60,000-plus for your expertise or partnership.
The Positives
Restaurant management is great if you like a lot of variety in what you do, like to work really hard and enjoy working with people. It is a fairly easy field to break into without investing in an education; however you can move up faster and not start at the very bottom if you do have an education.
The upside to restaurant management lies in the opportunity to advance quickly, the challenge and the chance to acquire an array of management skills. Nelsen suggests asking yourself these 10 questions to help you decide if this is the career for you:
Do I like to work with many different types of people, both as coworkers and as customers?
Will I mind working all hours of the day and night?
Do I like to motivate people to do their best?
Will I enjoy the pressures of making a budget, staffing the restaurant and managing daily operations?
Will I mind people calling me with questions on my time off?
What do I picture for the future, my family and how we spend our time?
Do a restaurant manager's hours fit into this vision?
Am I highly motivated?
Do I like to work hard?
Do I like to reach daily, weekly, monthly and yearly goals?
What does this career offer that others do not?
One last thing to remember about a career in restaurant management is that with all the training and experience you get, you can move to many different industries and careers, for example, you can go from restaurant management to office management, to sales management to bank accounting, publishing and marketing.
Leading by example is a single principle for any success. Passing information through proper leadership is essential to the harmony and relationships among your employees. Whether you are working at the Front of the House or the Rear of the House, leadership sets the course for the direction of your operation. Knowing the basic principles of leadership will help you in every imaginable way in the restaurant business.
Here are a few tips for future restaurant managers: Take a moment to review your facility and operation. Does your facility accommodate critical relationships established by the flow of food? Or, do your servers have to walk through the prep or production areas to access the ware washing area? Are your servers and kitchen employees able to move freely? Or, are they always engaged in "right of way" debates? When a facility is designed based on the flow of food, the quality of service, risk of cross contamination, and employee morale all improve. If your facility utilizes this approach to design, you can attest to the results. If not, consider how you can improve the current configuration or operational procedures to better follow the flow of food.
Menu marketing is an important aspect for the success of any foodservice establishment. Menus are statements of the food and beverage items that are provided by a restaurant based on consumer wants, needs and demands. Menus can be interpreted as a list of products that a restaurant offers, and it can be a piece of literature or display used to communicate the products to the customer. From a marketing view point, menus are more than the conventional function of a communications and selling tool but also a tool that must be formatted to increase restaurant profits.
Menu engineering provides the manager with information about a menu item's profitability, as well as popularity, so that proactive planning, recipe design and customer pricing decisions can be made. Menu engineering is not a substitute for proper purchasing, food rotation, standard recipes or any of the other basic kitchen controls that can negatively impact your costs. Rather it is a method of evaluating every item on your menu relative to its present contribution to bottom line dollars, thereby allowing managers to recognize the items they want to sell!
Hospitality And Restaurant Management
Where to get it
Probably your best bet is to hire a freelancer online. Freelancer's websites such as RentACoder.com, Elance.com, and iFreeLance.com work like a community job board: post your job ("looking for a web designer to build a web site for our restaurant"), watch the bids roll in, pick somebody whose price is right and whom seems equal to the task, put the money up with the site, and collect your work. The average going rate for a custom site is anywhere form $200 to $1000 dollars.
If you decide to do the design yourself, most web hosting providers include some website building tools to get you started. You don't need to be a 'geek' to get started with building a web page, as today's tools are usually "what you see is what you get". If you can use office software, you can build web pages. Many hosts also provide easy-to-use templates, which are like "skeleton pages" that you just drop in and fill with your content.
The only downside of doing it yourself is that good web design is a matter of artistic talent, not technical skill. It's up to you to decide if you can bring this job home. Visit the websites of other businesses in your industry and compare - can you make it look that good? You can also just put up the basic framework of your site, then hire freelancers for smaller jobs like adding graphics artwork. A common strategy is also to toss out the basic site content without decoration, then hire a designer to go over it and spruce it up.
Logistics
When picking a web host provider, your needs will be very basic. Since the front page for your hospitality business won't need nearly the bandwidth that a 'big name' website will have, you can usually pick the cheapest package with no problem. Web space today is so cheap, it's almost free; packages are out there for as little as $5.00 / month with an annual domain registration fee of $15.00 or so. Compared to newspaper ads and even Yellow Pages advertising, a web site will be the most economical publicity for your business you ever had.
Functions
At the very least, your business website should have the following features:
-Locations and hours. The easier it is to find this information, the less your staff will have to answer that question over the phone.
-A way to make reservations. The reservations registry process should be simple to use, and all on one page. Whether booking a table, a room, or a dance hall, the process should be consistent and convenient.
-If you have any kind of delivery service, by all means set the site up to take orders over the Internet. Internet users love being able to summon a pizza delivery right from their computer.
-Information about what your business provides. Describe your menu, your suites, your services offered, and so on. If you're thinking of it like a magazine ad or brochure, you're thinking in the right track.
-Images! At the very least, have a few pictures of your most sumptuous meal offerings or your ambassador suites at their best-looking. The web is a visual medium, so having pictures of the best you have to offer is crucial. Hire a professional photographer and schedule a day for this event; spare no expense.
-"About us"... most hospitality sites have a separate page detailing the business' commitment to quality, excellence of service, awards won, testimonials from customers, rave reviews from critics, etc.
Design
Because a service business in expected to have a little flash to dress it up, you can go a little further with the graphics than what you would normally find on a web page. By all means have everything look as good as possible. Your page should be harmonious with your business's style and motif.
However, avoid the temptation to post a Flash animation as your website's entry page. Flash animations take time and processing to download, and a guest who's been here three times and just wants to quickly reserve a room wants to get on with the transaction. Flash movies are certainly impressive, but at the most they should be small side items on your business's front page. Also, make sure that the Flash animation doesn't start automatically, make it so the user can start it at will with a click or mouse-over.
When we say you can go a little further with design spice than the average page, we mean tasteful and not gaudy. Avoid too much dark color, which will make the pages difficult to read. Avoid too much white space, which will make the page seem too plain. The text any any given page should be descriptive of your services, but not go on at a legth greater than what you would find on a single page of a news magazine. You should be able to scan the whole site in about 20 minutes.
Usability
The designated guru of web site usability is Vincent Flanders. His website is called "www.webpagesthatsuck.com" and while he's a little on the crude side, his site is chock-full of wisdom for the business starting out to make a web presence. Just browse through his list of "top ten mistakes" and check to make sure you're not making any of them. If you can pass this simple test, you're doing better than almost half the Internet already!
Lots of web design for the online part of a business is common sense. Your site should be easy to navigate, with clear and descriptive links telling the user where they're going. A rule of thumb is that no page of your site should be more than two clicks away from any other page of your site. The average web site for a hospitality business should be no more than ten pages total, for the basic necessities outlined here.