I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. The opinion that is formed in this instantaneous way is done so subconsciously. It happens automatically. Your site visitors can't help themselves. It has absolutely nothing to do with the text on your website. The visitor need not read a single word, and yet they will form their instant opinion.



It doesn't matter either, whether the quality of the images on your website are of the highest. Nor does your offer matter. You could be promoting a sensational deal, like selling dollars for dimes. But this too, will be overlooked by the site visitor. This is because the second your page is displayed your subconscious mind goes to work, and the instant opinion begins to form. You might wonder what it is that is so important that it has this effect on your web page visitors? What causes the instant opinion may be a surprise to you. It's color. When your web page appears to your visitor, the colors you've used go to work on the subconscious of your visitors.

This is because colors are psychological. They engender an intuitive reaction which we can't control. The feelings evoked by colors are automatic, and there's no way we can avoid them. As you will know, millions are spent by big companies in deciding the correct colors of new products and in their marketing campaigns. What they fully understand is the psychological power of colors. And they use this to the maximum in their promotions. In their business propositions, the big companies understand that the use of appropriate colors is a key element. What webmasters have to realize, and this can be very important, is that the same color psychology applies to our web pages.

The fact is, the color scheme you use on your web pages can have the effect of causing your visitors to very quickly click away from your website. No matter what your website is about, it may simply be unsuccessful due to the colors you're using. Forget the text, it might never be read! The good news, however, is that you can use colors to engender a really positive reaction. You may be aware, that the psychological impact of colors isn't a new phenomenon. In fact, it's been with us for years and years. It doesn't make any difference whether you know about color power, your subconscious mind is affected.

For example, a particular color scheme could convey a good feeling in each of us. However, a different color scheme might convey not so good feelings. If you do this, then you will be conveying a trust, sense of belonging and warmth. The last thing you would want to do is convey feelings of rejection, distrust and coolness. The following list gives an idea of the emotions associated with their respective colors:

RED

Danger, love, sense of power, leadership, energy, strength, excitement etc

ORANGE

Confidence, friendliness, comfort, steadfastness, playfulness, cheerfulness, courage etc

YELLOW

Amusement, caution, joy, curiosity, organization, intelligence, brightness etc

GREEN

Health, harmony, money, healing, food, life, nature etc

BLUE

Acceptance, patience, tranquility, love, trustworthiness, peace, stability etc

PURPLE

Royalty, wisdom, luxury, nobility, ambition, dignity, independence etc

BROWN

Earthiness, tribal, reliability, primitive, durability, nature, comfort etc

BLACK

Wealth, elegance, style, formality, dramatic, power, sophistication etc

WHITE

Easy, purity, cleanliness, innocence, fresh, simplicity, goodness etc

In summary, the color scheme you use on your web pages need to be reflected by the product or offering you make. The reason is that your visitors' subconscious minds will look to reconcile the color with the message. If they are irreconcilable, you will find your visitors click away from your page very quickly. Which means, your visitor will be lost. It is important therefore that your website uses the right color scheme. Only by doing this can you make your website fully productive, and you will make more money from it. In summary, the difference between the right and wrong color scheme on your website can be the difference between profit and loss.