Colour plays a noted standing in website design. Afar from determining how good a design looks, but it can also determine how the end user responds. Getting colour combinations right can lead to more sales and acclaim whilst choosing the wrong set could show the opposite effect.Gratifying colour selection comes down to knowledge of colours emotional properties. Certain colours bring up instincts of joy and happiness, whilst others could promote depression and anger.Colour may to used to attract users and grab attention. This can be utilised to highlight a message or to lead a user to another constituent of the site.This is a summary of what emotional effect colours have on folk.



Red is linked to strength, fire, blood and passion. If used sparingly on a light background colour, it could be used to allurement attention and highlight.Blue is the better favourite colour and it may denote confidence, loyalty and royalty. The darker end could express strength whilst the lighter end could be used to express fantasy and dream.The colour green may summarise instincts of durability, safety and harmony. It is also a good colour to use to emphasise calm and relaxation.

Yellow can be a well known colour to bring attention to certain aspects of a web page. It may be linked with joy, happiness and summer.Black is a very notorious, background colour as it shows off other colours very well. It is associated with feeling of sexiness, style, elegance and power.The colour white is very popular in design web sites like interior design and graphic design. It could create a feeling of space and balance. It is linked to peace, simplicity, purity and light.

Grey may be connected to respect, humility, decay and boredom. It is used a lot to create shiny gradients in web design to give a slick, twenty- first century feel to a website.Orange is strongly related to spirituality and healing. It is the colour that symbolises Buddhism and it has a healing efficacy about it. It is a bold colour that is not as bright as yellow yet not a deep as red.

Brown stands for confidence, reassurance, dirt and poverty. Just like green, it may be used to make a site feel calm and relaxed. It is very standard with web-sites to do with nature.Purple may be a very rich colour and it is associated with religion as well as wealth and royalty. It does not seem to be as well known as other colours in web design but, if used effectively, it can give a site a grasp of elegance.

Knowing about what colours symbolise and the subconscious power of them can be of superb benefit when planning web sites. By knowing the target audience, web designers may thoughtfully select colours which connect to the end user thus creating the site appealing and attractive. E-commerce places may be improved by guiding the user to the buy now button by drawing attention and creating contrast.