Guide to Insurance


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How Insurance Companies Work

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When you hire a public relations company, it's important to share information with your account services team about your company's mission, business practices and marketing goals. The team of public relations professionals assigned to work on your account will utilize this information to create a public relations plan and strategy that is customized for your business.

Client Contact

Typically, a public relations agency will assign an account executive to each client. This person serves as the liaison between the team at the PR firm assigned to work on your account and your company. Your account executive will work with the firm's team to create and implement a public relations plan that is aligned with your company's strategic plan.

The plan will be submitted to you for approval and you will be able to ask questions, request additional information, and suggest revisions. Depending on your contract and your public relations needs, you may receive a new plan each month, quarter or year.

Account Services Team

In addition to the account executive, the account services team assigned to work on your behalf will generally include a copywriter, a publicist and a graphic artist. The copywriter will handle writing news releases, creating copy for your brochures, writing inquiry letters to media contacts and other writing tasks.

Publicists specialize in communicating with media representatives to help generate publicity for your company. The services of a good publicist who has strong professional contacts with reporters, talk show producers, and high-profile bloggers are invaluable. Publicists constantly seek new venues in which your company's products or services can be promoted and they pitch relevant information to gatekeepers of media coverage.

The graphic artist assigned to your account will be responsible for creating and sustaining the visual aspects of your corporate image. This individual will handle layout and design for all printed public relations materials including letterhead, press kit folders, product packaging and more. The graphic artist can also design a new logo for your company if needed.

Selecting a Public Relations Agency

When shopping for a public relations firm, it is in your best interest to seek a company with experience in your industry. For example, if you are the marketing director for a publishing company, you will want to hire a public relations company with expertise in promoting books and authors. If you are looking for a public relations agency to help launch a new software application, it is in your best interest to select a company with technology and software experience, as well as new product launches.

Compensation for Public Relations Agencies

Some public relations companies enter into retainer relationships with their clients. The terms of the retainer agreement will specify the types of actions that are covered for a pre-determined monthly fee. Retainers usually cover all ongoing public relations needs, such as writing and submitting news releases, communicating with the media, designing brochures or other marketing materials and other tasks based on client needs.

Alternatively, many clients and public relations companies enter into a work-for-hire agreement, which involves paying an hourly or pre-determined fee for specific actions. Companies who handle many of their own public relations needs internally often utilize work-for-hire relationships with public relations firms to handle specific events or new product launches.

How Insurance Companies Work

1. Dr Visit Co-Pay - Selecting this option can possibly increase your monthly premium up to, but not limited to $100 per month + every time you go to the doctor you're required to pay the co-pay. That means you've given the insurance company $1200 per year, regardless of going to the doctor. If you're healthy and normally go to the doctor only once or twice per year, you can save thousands of dollars by NOT selecting this option. You can still go to the doctor as many times as you like and each dollar you spend will be subtracted from your annual deductible. For example: The average doctor visit can cost about $100. If you went to the doctor twice in one year, then your annual out of pocket expense for doctor visits would only be $200; as opposed to the $1200 paid in premiums to the insurance company. Also, the $200 will be subtracted from your annual deductible.

2. Co-Insurance - Traditionally, insurance companies take pride in the 100%, 80/20 & 75/25 Co-Insurance plans because those plans make the insured think they're paying less out of pocket. That is 100% not true! You need to focus on your total out-of-pocket dollars. That will include your monthly premium, your annual deductible, and your co-insurance maximum out-of-pocket-dollar-cap. Your co-insurance portion is usually capped to a certain limit. For example, you may see on your policy 80/20($3500). That means after your annual deductible has been met, the insurance company will pick up the next 80%. You are responsible for the other 20%, but the most you will pay of it is $3500; afterwards, the insurance company picks up 100%.

3. Banking Your Initial Payment BEFORE Underwriting Approval - Now that we are living in the advanced technology age and exposed to tremendous information by the click of a mouse, insurance companies have the ability to complete the underwriting review withing 24 to 48 hours; unless medical records are requested. When the insurance companies debits your account before the underwriting review is complete, this ties up the applicant's money and the insurance company earns interest during the process. Don't get me wrong, you are required to supply your agent with banking information in order to electronically transmit your application to the insurance company, but the insurance company is NOT required to bank your money if the underwriter has not completed the review. Some companies do and some companies don't; ask your agent about the company's procedure concerning the initial payment.

4. Counter-Offers - As you may or may not know, counter-offers have the ability to increase your premium, increase coverage or decrease coverage. When an insurance company issues a policy with counter-offers that increase the premium, then the company has earned more money and yields more interest until the applicant requet the policy cancelled within the first 10-day look see period. You should make sure the company you select give you the opportunity to accept or decline the counter-offer BEFORE debiting your bank account.

5. Offering Pre-Packaged Plans ONLY - When the insurance company only offers pre-packaged plans, chances are you will pay for coverage you may not need. Doctor visit co-pays should be optional as well as dental, and vision. You should also have serval options for annual deductibles, lifetime maximum, and co-insurance options. In other words, you should be able to tailor the plan based on your needs to help maximize your premium dollars.

6. Network Availability - Insurance companies operate within networks. When it comes to PPO networks, they can be local or national. You should be able to discuss this with your agent, because the monthly premium for each network can vary. Sometimes the higher priced network is not the best network for your family. You also want to make sure a great number of hospitals, doctors and other medical facilities are within your selected network to prevent paying the higher out-of-network deductibles.

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About Author

Both Amy Nutt & Trina Claiborne are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Amy Nutt has sinced written about articles on various topics from Culture and Society, Recreation and Sports and Women. is the key to facilitating quality communication between companies and the public. Keeping your public informed is the best way to foster long-lasting,. Amy Nutt's top article generates over 368000 views. to your Favourites.

Trina Claiborne has sinced written about articles on various topics from Health Insurance. I have been in the insurance industry over 17 years; selling insurance in the following states: GA, TX, SC, NC, PA, VA, OH, and OK. I specialize in consulting with my clients to help them maintaining broad coverage AND meet their monthly budget.. Trina Claiborne's top article generates over 720 views. to your Favourites.

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