Advertising in traditional media is prohibitively expensive for most self-employed entrepreneurs. Luckily, the Internet has changed all of that. Now it is possible for us, with just a little determination and drive, to take charge of our marketing campaigns and climb right to the top of the Net!
The idea is simple. The Web is driven by content. Ninety-nine percent of people who access the Internet are looking for information about one topic or another. In the past week, I've done searches for the latest graphic design software, planning the perfect wedding and advice about how to prune grapevines. I found what I was looking for because people just like you and I had written about these topics. Without that valuable content, the Internet wouldn't function!
Not too long ago, I started thinking, "Wouldn't it be cool if MY site showed up at the top of the search results page when someone looked up graphic design services?" So I started reading about where all this content comes from on the Web. Turns out, it actually is a person just like us writing about the things they know.
There is a phenomenon that has recently swept the Internet. It's called article marketing. This is the No. 1 easiest and least expensive way for you to get your content out on the Net and grab those eyeballs we're all competing for.
All you have to do is sit down and write one, maybe two articles a week about your business, a product or service you sell, or even a "How To" article. Say you have a hobby collecting models of antique cars. You can write about that! Or maybe you're a contractor advertising your trade on a website. You can write about the products you use, jobs you've completed -- or even a how-to about building a deck. Anything you can think of!
Here's how this method drives traffic to your site: You write a few articles (as many as you want or have time for) each week and post them to the Web using either software you've purchased or an article marketing service. (Psst! A service is definitely the way to go.)
That service then distributes your articles to thousands of content sites, E-zines and newsletters all over the world. Each of your articles contains an About the Author box telling a little bit about you -- and your link. That link is the key.
The more reputable sites that carry your link, the higher your site will climb in search engine results. There's one important point that I can't stress enough, however. This is not an opportunity to send out spam, duplicated content or the inaccurately named "Search Engine Optimization" articles. To make your marketing campaign a success, you must offer well-written, valuable content.
Search engines get smarter all the time and Google especially has gotten very good at weeding out SEO, spiders and mindless dribble. And really, does it save a person that much time to write a keyword-stuffed spam article rather than a decent, informative one? Not likely.
That's all there is to it. Take your knowledge about your product, service or business and put it to work marketing for you. Any number of services will take the strain of multiple submissions off your shoulders. Some of them include iSnare, PhantomWriters, SubmitYourArticles and Article Marketer. I prefer Article Marketer, because they have the best value to suit my needs.
As you continue writing and submitting articles to all those thousands of sites, you will see the traffic to your site start to increase. Your link will become more prominent to search engines, and suddenly people will be popping up left and right to see what you have to say!
How The Internet Work
The Invention of the Web.
The web was invented by a man named Tim Berners-Lee in 1989 ? that's 20 years after the start of the Internet. People had been trying to work out effective ways of sending information around on the Internet for a while at that point (email was invented in 1971, for example), but there hadn't been any systems that had really harnessed the net's potential.
The web changed everything. Berners-Lee's big idea was to apply the idea of links to the Internet: the web would be a mass of pages that you could move between by clicking on links. He came up with a format for these pages (HTML), and wrote the first web browser to view them with, as well as the first web server for sending them to other people's web browsers.
Links might not seem like much now, but at the time they were revolutionary. Imagine what the web would be like if you had to keep typing long addresses every time you wanted to move from one page to the next, or using long numbered menu systems that work differently from one site to the next. Without the web, having Internet access would be pretty useless.
Servers and Browsers.
Any time you use a web browser (like Internet Explorer or Mozilla Firefox), you're using the web. How? Well, it works like this:
1. You open your web browser, and it goes to your home page. From there, you can click links to other websites, or to other parts of the same website. If your home page is a search engine, then you can type in a search and click links in the search results. If you know the address of a site you want to go to, you can type it in, and then click more links from there to keep going.
2. Each time you click a link, your browser looks at two things about it: the name of the web server it links to, and the name of the page it links to on that server. For example, the address 'http://www.example.com/mypage.html' tells the web browser to get the page called mypage.html from the server at www.example.com, using HTTP (Hypertext Transfer Protocol). This server is a real computer, connected to the Internet, that has the page you want to read stored on its hard disk.
3. To find out where this server is, your web browser looks it up using DNS (Domain Name System), which turns the text address into a number. This IP (Internet Protocol) address consists of four numbers between 0 and 255 ? it looks like a phone number. The Internet is set up to make it easy to find a server anywhere in the world once you know its IP address, and it can easily find the quickest route from your ISP (Internet Service Provider) to the server, and establish communication. This whole process, from DNS lookup to connection, will often take much less than a second.
4. Your web browser then sends an HTTP request to that web server, and the web server responds by sending back the HTML (Hypertext Markup Language) code for that page. Your web browser turns this code into a page that you can view. From there, you can click more links to start the process over again.
Of course, all this is quite simplified: modern browsers and servers send around much more than HTML code. You can use the web to download anything now, from pictures to programs, but it all works in basically the same way.
If something goes wrong somewhere in this process, then you'll get an error: 'the page cannot be displayed', for example, usually means that the server's name was wrong, or that it doesn't have the page you wanted. You might also see errors saying that the server is currently too busy with other people's requests to respond, or that the page you wanted has moved. In each case, the best thing to do is to follow the instructions on the error page, which usually means checking the address and trying again.
Both Dana Davalos & Gregg Hall are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dana Davalos has sinced written about articles on various topics from Personal Desktop, The Internet and web development. Graphic designer Dana Davalos shares her thoughts on internet marketing and a approach to exposure at. Dana Davalos's top article generates over 12100 views. to your Favourites.
Gregg Hall has sinced written about articles on various topics from Lingerie, Desserts and Mortgage. Gregg Hall is a consultant to online businesses.Gregg has over 12 years experience with internet marketing and helping businesses succeed online.See more at
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