You must think of your website as representing you and your business. You wouldn't go to meet a potential client wearing a pair of sandals and ripped jeans. In that same manner, you don't want your website to appear unprofessional and disorganized.



This is a surefire way to lose a potential customer.

There are many different elements to constructing the type of website that will gain your visitors confidence, and rake in sales on a daily basis. Let's take a closer look at some of them.

1. Your Website Must Look Professional

This doesn't mean having flashy graphics, or noisy multimedia. It must be a neat, clean, comfortable look. One that conveys the message that this is not something thrown together by your 13 year old nephew, but designed by a professional who didn't just learn website design last week.

2. Your Website Must Be Convincing

Maybe throwing up an ebook cover with a brief description about what's inside was enough to make sales in 1998. That method no longer works.

Now you must grab your visitors attention and show them the benefits of buying your product or service.

The copy should include:

- Action-grabbing headline: You have mere seconds to catch your prospect's attention and interest him or her enough to keep reading.

- Interest-provoking copy: Your sales pitch for your ebook should grab your prospect by the hand and lead him through each successive step, never losing interest enough to click away from your site - forever.

- Proof by testimonials: The biggest way to build social proof about the quality of you offer is by displaying testimonials from your other readers.

- Take away risk: Explain how safe and secure ordering from you will be, and be sure to include a refund guarantee if the customer is not satisfied.

- Close with a call to action: Be explicit about what the reader should do next to order your ebook. Vague, unclear or confusing instructions will cost you a sale.

3. Your Website Must Be Secure

At least the part of it where payments are processed needs to be secure. The way to have this done for you is by using a secure server. Sensitive data including credit card details are encrypted during transmission, greatly reducing the risk of fraud and unauthorized access.

Make sure to tell your customer somewhere near the payment button that they will be taken to a secure form to place their order.

4. Your Delivery Process Must Be Instant And Automated

If you are selling a digital product, you must deliver the product instantly.

Human beings by nature are impatient and want immediate gratification. With the tools and script available to you today, there is no excuse not to deliver your product immediately. Failure to do so will lead to unhappy customers and eventually refund requests.

5. Collect Email Addresses

Your website must collect contact details from buyers and get their permission to continue to send them more valuable content over time. This way you can follow-up with your customers and make back end sales, over and over.

Each of the components detailed here has proven successful for me and hundreds of other online marketers. By using this systematic approach to building your websites, you will greatly increase your chances of not only generating sales, but profiting from those customers for many years to come.