Formally known as Overture, Yahoo was the original Pay for Performance (P4P)/ Pay Per Click (PPC) search engine. Cleverly, Overture had the insight to look way ahead of everyone else and saw that the internet would one day become the most convenient method to shop. Because of this they realized that online advertising was going to hit an all time peak because of this.



Visibility is everything when it comes to getting visitors to a website. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company's ad in their sites that can be shown when certain keywords are inputted.

Yahoo allows any company the chance to increase their traffic through the use of their services. Obviously, the more people being aware of your site, there would be an increase in traffic and visitors to it. With even a small percentage of successful sales, any site that receives a high traffic volume this could still be a substantial figure for your company.

The goal of every company who own a website is to create a consistent and sustainable flow of visitors. There are a high number of methods used to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google's AdWords. They are in fact, very similar to each other in that they use keyword and keyword phrase searches and to determine which ads to show for each particular search. When a person types in a keyword or keyword phrase for their search, the search engines gives out the results in a page known as search results with each page showing 10 results per page or 20 results in the case of Yahoo. On the right hand side of each results page are a number of ads which have been for to be displayed.

Although the owners of these ads are paying a fee to have their ads listed, the ads appear based on the search term that was originally entered.

For example, let's say you run a car parts retail/wholesale site. You choose keywords targeted to your business and or products which would then prompt or trigger your ads to be shown in the search results page when a keyword is searched for. When a search engine user types in Ford Mustang your ad may come up if you have chosen that as one of your keywords.

Using this paid for option, to be included on search engine results, means that you do not have to spend time or money on optimizing your website to be found in the natural search results.

While some companies and website owners work hard to optimize their site to be one of the high ranking sites in the natural search results, you simply bid on specific keywords to be found on the first page of the search results. Because of this you can drive traffic to your website much faster.

With so many competing websites and businesses on the internet these days, it is necessary to take a giant leap forward from the pack when it comes to advertising. Yahoo/Overture is a great place to start. Many businesses have used their services and have reaped the rewards of this decision. It's a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don't be counted with them.