Unfortunately, many people overlook this important step. Let's look at a few tips for getting a domain that will attract the right customers to your site.
1. Choose A Name That Describes Your Website
Your domain name should make it clear to your visitors what your website is about, even before they land on the site. Don't make them guess what you're offering.
eg. If your name is Lisa Barstow and you run a hair salon, get a domain like lisashairsalon.com instead of lisabarstow.com. Unless you already famous, or want to become famous, your own name isn't the best option.
Also, shorter is better because it's easier to remember. It's also easier for them to type, with less chance of spelling mistakes.
2. Choose a Domain With Your Keywords in It
Most websites rely on the search engines to a certain degree for getting visitors. If you use your keywords in your domain name, it can help with getting ranked higher in the search results.
Spending the time to research your keywords and find a domain that uses them, while still meeting the first criteria (descriptive, short as possible) is well worth the time.
There are plenty of other things you'll need to do to get good rankings in the search engines, but your domain name sets the foundation for everything else. Also, avoid using dashes in your domain even if it makes it easier to find a keyword-rich name. Hyphens are believed to hurt your rankings in some search engines.
3. Can You Use A Different Extension Than .com?
In a word, 'No.' You could very well use .net, .biz, .org or .info as an extension and no one would complain, except that you'll likely regret that decision in the long run. Here's why. Websites ending with any other extension besides a .com usually requires extra marketing efforts to establish credibility because everybody assumes a .com extension to be the standard in domain name branding.
How would you like your potential customers to end up on your competitor's client list thanks to the time and money you spend on marketing?
In some cases it makes sense to use a different extension, such as a non-profit society using .org, but generally you should stick with .com.
So don't rush into picking your domain name. Research your market and find the keyword phrases that people are searching for. There are quite a few websites that let you research this information, such as Wordtracker.com and GoodKeywords.com. Putting the effort in up front will pay off in the long run.
How To Find Out Who Owns A Domain Name
Do you know that by simply cloaking your affiliate links, you can make more affiliate sales?
And the best part is that if you already own a domain name and have your own web host, you can do just that.
The purpose of this article is to give a step-by-step procedure of how to cloak your affiliate links with your own domain name.
WHAT IS AFFILIATE MARKETING?
First thing first?what exactly is Affiliate Marketing?
Simply put, Affiliate Marketing is one of the many Internet Business models to earn a commission by marketing someone else's products.
Usually, an experienced Internet marketer creates a product (for example, an e-Book explaining how to do something or solve a specific problem) to market on the Internet. Instead of doing all by himself, he can also allow affiliates to market it by paying out a certain commission, which can range from a measly few percent to a huge 75 or even 80+ percent!
AFFILIATE LINKS
Thus, when an affiliate marketer joins the affiliate program, he or she will be given an affiliate link to promote the said product. The affiliate link usually contain an Affiliate ID that is either selected by the affiliate or generated by the system when signing up.
The affiliate marketer can then promote the product via his website, emails, classified ads, etc by quoting this affiliate link.
As long as someone else purchases the product via this affiliate link, the affiliate marketer will get paid the predetermined commission.
WHY MUST YOU CLOAK YOUR AFFILIATE LINKS?
There are at least two reasons why you must cloak your affiliate links.
Firstly, there are reports that sales are ?stolen? by other affiliates who simply replace the affiliate links when making purchases.
For example, if I am an affiliate marketer with an online marketplace (such as ?successgoldmine.com?) and my Affiliate ID is ?rogerloh?, my affiliate link can be something like that:
rogerloh.productname.successgoldmine.com
So, before making a purchase for himself, it is an easy matter for another affiliate with Affiliate ID ?dishonest? to substitute mine as shown:
dishonest.productname.successgoldmine.com
Secondly, an affiliate link is usually not-so-nice-looking like this:
Can you imagine if you get an even longer affiliate link than the one above and placing it into your own email and send out?
Not only the affiliate link may wrap into two lines or more, it is most likely ?unclickable?. Thus, it will reduce the chance of a sale when the reader is genuinely interested in the product but does not know to copy and paste the affiliate link into a browser.
HOW TO CLOAK YOUR AFFILIATE LINKS WITH YOUR OWN DOMAIN NAME
Now, let's get down to the bolts and nuts of the how-to?
For this to work, these are the requirements:
1) You must have your own domain name, eg. www.YourDomainName.com
2) You are able to create a HTML file eg. YourFile.html
3) You are able to upload your file to your website with your domain name.
Here are the steps:
1) Use your favorite HTML Editor (such as Microsoft FrontPage or Nvu) to create a new HTML file.
For example, I created a new file called ?bk01_josh.html?
2) Insert the following lines just before the /head HTML tag in your new file.
(NOTE: For technical reasons, I have used square brackets "[" and "]" instead of the angle brackets in the HTML code below.
Please replace the square bracket with the standard HTML angle brackets in the HTML code below after you highlight, copy and paste into your own HTML file.)
[script language="JavaScript"]
[!-- window.location="Your Affiliate Link URL";
// --]
[/script]
3) Upload your file to your website with your domain name.
For example, I used one of my domains ?FactsAboutDavinci.com?
Now, all I have to do is to promote this link in my marketing, such as website, emails, etc:
www.FactsAboutDavinci.com/bk01_josh.html
Thus, when someone clicks the above link, it will redirect him or her to the company that markets this product. And now, the link looks much more presentable and professional.
Both Theo Mclanahan & Roger Loh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Theo Mclanahan has sinced written about articles on various topics from Marketing, Fitness and SEO Search Engine Optimization. Are you struggling to get your off the ground but feel adrift in a sea of gurus and products promising the world? Visit the Internet Marketing Cha. Theo Mclanahan's top article generates over 8100 views. to your Favourites.
Roger Loh has sinced written about articles on various topics from Flirting Tips, Network Marketing. Roger Loh spent many years setting up computer networks and is an Internet marketer who focuses on Affiliate Marketing and eBook creation, among other business models.Affiliate Marketing is the ideal way to start your Internet Marketing business. To get s. Roger Loh's top article generates over 2400 views. to your Favourites.
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