So we go out and try to find people to sign up for our list. If we're lucky, after a few months we get a few hundred subscribers and we get excited...but then the kiss of death:
We email our subscribers to pitch a product. We wait a day or two for the sales to come in.
The days pass by and nothing happens. What went wrong?
We sent the perfect email pitch, we have built trust with our list, we've given tons of useful content... everything we've been told to do, right?
Here's the answer:
We've just spent the last few months building a list of freebie seekers who will NEVER buy from us, no matter what we do for them.
That's the golden ticket to breaking free from a nose diving list to a big business through email marketing. If you can spend your time finding targeted, responsive buyers that will give you their name and email address (instead of the tire kickers) then you've just solved one of the biggest mysteries to online success.
So instead of going after 20k of people who couldn't care less what you've got to offer, why not go for a list of 500 people who WILL buy what you're selling? I know which one I'd choose, how about you?
In the past, the best way to get subscribers was to give a freebie away as this was always irresistible to visitors. However, those visitors may not ever be interested in buying stuff online, particularly the types of products you're selling.
Whilst this idea varies from market to market, generally speaking this is the reason why giving things away to get people on your list is a huge energy hog and should be avoided where possible. Save your free stuff for your newsletter if you want to build a proven list of buyers.
When building your list, you should try to think about targeting the types of people that have proven themselves to be responsive to offers, or that have actually bought a low cost, entry level product from you in order to get on your list.
Because once they have trusted you enough to buy from you, then the battle in virtually won! All you have to do is build a relationship with these buyers and deliver value. Then it will be very easy to sell to them over and over again, gradually pitching higher priced items as they buy more and more from you.
This is something that you can do whether you own a product or whether you're just an affiliate selling other people's products.
This is just the tip of the iceberg with finding targeted subscribers. If you would like to know how to rake in tons of targeted subscribers in as little as 24 hours, then you should check out a new course by list building, email expert - Michael Rasmussen.
How To Get Buyers
Get More Buyers! That's the clarion call of all marketers in the world, especially Internet marketers. Helpfully, these three magic words are also the name of a powerful new Internet marketing tool. Simply said, it is a program that teaches you how to sell better
Michael Rasmussen, the 31 year old who wrote the program is a part of the field and has shared the substantial information he has gathered over the years.
His Get More Buyers program hammers home the important point that successful Internet marketing hinges around building up various lists of buyers. Rasmussen's logic: "Subscribers who don't buy are worthless." You need to build up lists of buyers because non-buyers are of no use to a marketer.
Get More Buyers is a program, not a piece of literature so as you delve deeper it gets technical. For instance, it introduces marketers to the concept of a marketing funnel and teaches you how to use it. It teaches you the concept of entry level selling, helping customers migrate to higher levels involving more and more expensive products and so on. As different customer sets emerge so do different lists of buyers.
Next is the important topic of managing your lists. Rasmussen recommends a particular autoresponder for this task. Ingeniously, it is full of top options. This helps you keep lists separate yet integrate them.
Here are ten tips to build up that list of buyers from Get More Buyers-
Start out with entry level products instead of aiming big initially.
Third strategy: learn marketing gambits like fire sales, nickel sales, dime sales and how to use them. This is where the concept of special sales promotion with creeping price increases come in.
Then you must learn how to price increase sales. This implies running a special sales promotion and then raising the prices bit by bit. You can make use of nickel sales and dime sales.
You could use one-time offers in order to boost your sales to a considerable extent.
Six: use thank you page promos by promoting products riding piggyback on another person's thank you page.
The seventh strategy tells you the way to contribute to a one time offer. Strategy eight is all about information on how you can contribute to other people's products.
The ninth pointer talks about Holiday promotion offers. This is a major draw, where such offers of getaway could help you pump up your client list substantially!
Finally, Get More Buyers talks about cross promotion, which involves mutual marketing of several marketers' commodities.
This program is a mine of information, answering all questions that internet marketers face. The main point that it drives home is that your success depends not on your email list, but on the list of buyers that you have to build up!
Both Dwaser & Simone Q. Rodgers are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dwaser has sinced written about articles on various topics from Dogs, Internet Marketing and Dog Care. Daniel Waser is a full time internet marketer who makes a living online from the comfort of his home. Do you also dream from working from home, having more time for your family and friends? Go and check out how to. Dwaser's top article generates over 12100 views. to your Favourites.
Simone Q. Rodgers has sinced written about articles on various topics from Internet Marketing. Before buying take a look at Simone's Review and find out what
