Have you ever had the experience of getting acquainted with someone, give him or her your color business cards thinking that he or she's a perfect candidate for your business, and then when you start talking to this guy or gal they suddenly were telling you different excuses just so they can get out of the conversation?



Well, I do. In fact, I've had similar experiences a couple of times where I wasn't even able to get past handing out my business cards before they were looking for another person to talk to. In fact, I had several encounters before I was finally able to get the attention of potential clients to my business.

What did I do? I finally learned to communicate effectively what I do precisely to entice new clients to do business with me.

The key to effectively luring your prospects to your business is to tell them what you do in a manner that will make them understand that your business is a solution to their problem.

They might not know it but each and every prospective client you come across would be very much interested to know that you can provide the solution to their problem. It's in how you position yourself that makes a lot of difference on your target client's acceptance of you.

Getting prospective clients to be interested in what you do is not as difficult as it seems to be. Indeed, it's all in the positioning. Positioning can help you turn your prospect's wariness to a more receptive person who would want to get more information from you. Positioning means having to relay your message in ways that your prospects clearly understand what you do that provides the solution, and what benefits you have to offer.

Your message should be able to say what problems you can solve; what solutions you can give; what benefits you can offer; what the results are; what your guarantees are; and what makes you different from the rest of your competition.

It is therefore important for you as the business owner to understand the importance of positioning in all your marketing efforts, even on your business card printing pieces.

There are two things you need to consider when reaching out to your target clients: (1) you do not open your conversations with your label; and (2) you do not tell your target client your process.

First of all, you do not tell them your label. If you want to get your clients to run for the hills as fast as their legs can carry them, then this route is definitely the way to go. Second, if you try to make them understand your process in a way that they cannot understand, then you're also getting them way too agitated that they would want to get out talking with you.

On the other hand, this is one thing you must do: when telling your clients what you do, you tell them first the problem and then quickly explain how your business can solve that particular problem.

It's that simple. You'll be surprised how many prospects are actually interested in what you do for a living if you follow this path.