If you are about to publicize a concert then you need to work hard! But on the other hand it can be really rewarding, So.. have fun while doing it!Please accept the information as a guide offering suggestions for publicizing a concert and encourage maximum attendance and success! Some of the recommendations may not be appropriate for your type of concert. While some of the concepts may be obvious, others may be new but worthy of a try.



I will cover the aspects of flyer/poster concert promotion and a few tips for media promotion..

Firstly, the single most important thing when you want to promote a concert is to start delegating duties and make sure helpers know what's expected of them.

So let's start!

[Flyers and Posters]

it's important to have a well designed, eye-catching flyer or poster. It will show people that the concert deserves their anticipation, time and money. The artist's management may provide you with some flyers or posters to start with.

If you prefer to create your own flyer or poster, you should find a graphics professional or printing company willing to donate services in exchange for advertising.. If it's the first time the artist is coming to your town or city be sure to include a testimonial on the flyer or poster. A flyer that simple advertises an artist or a band will mean nothing to someone who has never heard of them!

Assign volunteers to post the flyers in places likely to attract the most attention. Try grocery stores, local chamber of Commerce offices, Art Councils or other communities, malls, shopping plazas, music stores, book stores, galleries and other popular gathering spots where flyers are displayed routinely but be sure to ask for permission before posting.

Do not forget to post the flyers or posters to the concert location itself! Try to hang posters as close to the average eye level as possible..

[Media and other sources of publicity]

List the concert in community calendars, Newspaper, Magazines or radio and TV stations if possible. Radio and TV stations may be willing to announce events for free.

Be sure to notice them many weeks in advance. In the listing include the date of the concert, time, location, ticket price, ticket outlets, sponsors of course and phone numbers for information.

Ask promotional material from the artist's managements like interviews, video clips, song samples, photographs etc. Try to deliver the material to the media along with the news release announcing the concert.

Make sure you follow up by phone. Ask from the management to arrange an interview with the artist(s) if possible. Discuss other possibilities. Provide artist's promo material (if available) to radio stations likely to air it. Encourage them to play it often especially a week or two before the concert. Have volunteers and friends telephone the stations and request more..!

If you are using an answering machine make a recording using sound clips from the artist. Advertise the phone numbers available to call in newspaper or on the radio. Include a short message in the recordings detailing concert info.

When you are on-line, subscribe to any music-related newsgroups or bulletin boards. Post messages about your anticipation, plans and later, show specific information! Of course if you own a website, consider creating a special area to advertise the concert with a hot-link to the artist's home page (if any).

Ask from the media to co-sponsor (sharing in work or revenues) or to endorse the concert for publicity purposes. If they say 'YES' then make sure you include a '..co-sponsored by..' message in the flyers and other promotional material.