When our brain is given a choice to do something or to put it off, we will always gravitate towards the easier path. But when we have no choice but to do something, we will always find a way!



Many successful individuals created the results they did because they simply had no choice. They put everything they had on the line.

At age 44, Leo Burnett started one of today's largest advertising companies in the world. He started his business in the middle of the 1935 depression.

He borrowed against his life insurance policy, mortgaged his home and threw in every last dollar he had. Talk about putting yourself on the line.

He knew that he had no choice but to make it work. This 'must' drove him to build his tiny advertising agency into a worldwide business, grossing hundreds of millions in sales each year.

When Richard Branson (in pre Virgin Airlines days) was caught selling records meant for export in London, he was arrested and charged with fraud.

He was given a few months to pay a fine or risk being thrown in jail. Being almost broke, he knew that the only way he could make enough money to stay out of jail was to rapidly expand his business; which he did by opening more record stores.

It turned out that the need to keep himself out of jail was the urgent motivating force he needed to build the Virgin business at lightning speed!

It was this commitment that led him to go on to build the Virgin empire, which includes an airline company, and become one of Britain's wealthiest businessmen.

Start Putting Yourself On the Line Right Now!

One way is to make a public declaration of your goals. Better still, get other people involved in the process of attaining your goals. Or make a small financial commitment so that it will hurt not to do it, and your brain will start taking you seriously.

When I tell people to do this, many chicken out and just do not dare make this level of commitment. It is clear that if you dare not commit yourself to it, then you were never serious about your success in the first place.

So, if you are really committed to achieve something significant, put yourself on the line!