If you have a unique selling proposition and you want to bring some more spice and excitement for it to gain the approval and attention of your prospects, there are different techniques you can try. A unique selling proposition does not become an instant hit unless you make a conscious effort to work at it. Your unique selling proposition has great potential only if you fashion it in the right manner and right time.



An Extraordinary Benefit or Feature

This is the very first thing you need to incorporate in your unique selling proposition. The extraordinary benefits or feature is what will really draw your prospects' initial attention. Other elements will serve to sustain that initial attention, but the important thing is that you have it already and you can take if from there.

A unique benefit or feature is something that other competitors are not able to offer, or something that is completely alien to the mindset of your prospects until you come along. The thing with making a unique feature or benefit take the center stage of your unique selling proposition is that it will also require facts and other supplementary details so that you can turn your prospects from being mere readers into your avid buyers or supporters.

Something Competitors Do Not Highlight

If you cannot really think of a unique benefit or feature and you may find your target niche saturated with unique selling propositions from different competitors, you can do the next best thing by highlighting something they have overlooked. This way, you will still be able to bring in something new out of the often-ignored old features.

When you are up to emphasize something other competitors did not consider emphasizing in the past or at present, you will have to have the information to be able to analyze trends within your target market and see which are really elements you can use for your benefit.

Tame Your Big Promise with Secondary Promise

A secondary promise serves to tame down the doubts of your prospect. If you have made a big promise that one does not get instantly, you could also provide a lesser secondary promise that is more realistic and will continue to support your main promise. You must be very careful in concocting your second promise so as not to miss the main agenda.

For example, you claim that your client's list can be tripled in 100 days. Just make sure you have smaller promises that can benefit them in the first 50 days or so. You could say that before one reaches the list's triple value, he or she could get considerable income in the first few weeks. This way, you will be able to render the progressive quality to your proposition and not make customers think you are just fooling them.

Give a Sense of Urgency

You can only order it today. Buy it now! These are just of the urgency givers to a well-written sales pitch. The truth is, if your customer does not feel the urgent need to avail of your products or services, they will move on to the next page and will be most likely to forget you.

Make it Specific

Vague statements are often dismissed. Be succinct, direct and clear with your claims. If you are really aiming to have your unique selling proposition bring in a huge base of prospects, you have to be specific.