Know your customer'In order to be able to deliver exactly the right property to the right person, you have to know who they are, what their family is about, and their preferences. We tend to stage and market a property for ourselves, appealing to our own tastes and sensibilities instead of that of our customer. When we learn who they are and appeal to them, the property becomes unforgettable because we catered it exactly to what THEY want.

Don't over or under fix- In today's market, the buyers have all the power so they can negotiate on every single term and they don't have to be in a hurry because there are so many choices. If you under fix a property instead of making it ?apples to apples? to the other properties for sale in the neighborhood, it becomes a wholesale property, not a retail property. If you Over fix, you take a chance on intimidating the customer, making it uncomfortable for them and their family (too nice, too formal) and ultimately you will over spend for the neighborhood and because your buyer has so much negotiation power, they can wait on you to get desperate until you want to sell at their price, not yours which of course forces you to lose your ROI completely.

Never Show an Empty Property (or one that is dirty or in the middle of a rehab) - Don't show a property until it is ready to be shown. The buyer will try to convince you that they can imagine the transformation, but really they can't and you will lose them as a potential buyer. It is better to show the property when it is 100% ready to be shown, people will wait on it if you do a marketing campaign to entice them to register for a private showing while you are making the property unforgettable. If you don't wait, then the property will still be unforgettable but more for the 2x4's with nails in them and dead flies in the bathtub?not what you are going for!

Brake Stopping Curb Appeal?Most people believe this means mowing the lawn and picking up the grass. That is part of it, along with trimmed hedges, flowers and a mailbox in good condition. However, that is just the foundation of Curb Appeal. To make it Brake Stopping Curb Appeal, you really need to layer in Pockets of Emotion? to catch their eye as they roll to a stop. Give them something to really enjoy, share with their family, sneak in for a closer peak, and tickle their funny bone. No one does this and yet, it will get them to come to a dead stop, every single time.

Create Simple Appeal with Pockets of Emotion?- Everyone wants to fall in love with their new home, so give them a reason to do so. A Pocket of Emotion? is something that is selectively placed within the scene of each room that creates extreme emotion, laughter, gives pause, causes remembrance and ultimately lets the buyer make a strong connection and fall in love with the home.