You

should only offer just one product or service on your homepage.

Do you sell a number of products or services on your website? If you do so, I'd

strongly recommend you test whether or not this is the best strategy for you.

You see, we have found that offering fewer products in one place with more copy

describing those products always translates into higher sales.

 

It's

all about focus. Instead of trying to please everyone who visits your site by

offering a large range of products with minimal detail about each one, if you

offer just one product--or one set of related products--you can really focus on

one key set of benefits and answer all the possible questions and doubts your

visitors might have about your product. And you don't have to stop selling your

other products--you can always offer them to your customers from other web pages

or by using follow-up offers.

 

Of

course, the only way to find out for sure if this will work with your target

audience is to test it! Write a sales letter for your lead product, and put it

on your home page. Then run the test for a week or two to see how it increases

your sales.

 

Alternatively, you can try testing your range of products this way. Change the

product every two weeks and see which of the product sells well and which

doesn’t appeal to your targeted audience. From there, you can then decide if you

want to keep your ‘unfavorable product or drop it altogether.

 

Don’t

just stop here, innovate and come up with a new product and go through the

circle again.