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How To Sell Your Product One At A Time
Danny Austin
You
should only offer just one product or service on your homepage.
Do you sell a number of products or services on your website? If you do so, I'd
strongly recommend you test whether or not this is the best strategy for you.
You see, we have found that offering fewer products in one place with more copy
describing those products
always
translates into higher sales.
It's
all about focus. Instead of trying to please everyone who visits your site by
offering a large range of products with minimal detail about each one, if you
offer just one product--or one set of related products--you can really focus on
one key set of benefits and answer all the possible questions and doubts your
visitors might have about your product. And you don't have to stop selling your
other products--you can always offer them to your customers from other web pages
or by using follow-up offers.
Of
course, the only way to find out for sure if this will work with your target
audience is to test it! Write a sales letter for your lead product, and put it
on your home page. Then run the test for a week or two to see how it increases
your sales.
Alternatively, you can try testing your range of products this way. Change the
product every two weeks and see which of the product sells well and which
doesn’t appeal to your targeted audience. From there, you can then decide if you
want to keep your ‘unfavorable product or drop it altogether.
Don’t
just stop here, innovate and come up with a new product and go through the
circle again.
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