A Guide to Business

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How To Start A Dry Cleaning Business

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No matter where you live, there is always a need for cleaning services. After all, life is messy! Commercial buildings of all types and sizes need to be cleaned daily, weekly, monthly, or somewhere in-between. By offering commercial cleaning services you can satisfy a need in your community and can build a profitable cleaning business at the same time. By taking the right steps at the beginning, you can start your cleaning business with very low up-front costs, and, unlike many small businesses, you can actually clear a profit in your first year of operation!



What are the advantages of starting a cleaning business as opposed to owning and operating another type of business?

* A successful cleaning business can easily be started by one person who does everything from billing to marketing to the actual cleaning. You can start the business part-time and keep a full-time job until the business grows and can support your lifestyle.

* You'll provide the cleaning services at the client's building, so more than likely clients will never go to your "place of business". Therefore, you can easily run a commercial cleaning business out of your home. A spare room or garage can hold your supplies and equipment, and you can use a spare bedroom or small corner of any room to do your paperwork. Working out of your home saves the cost of leasing or owning a building and you can write off part of your home mortgage and utilities as business expenses.

* You can start a cleaning business with only a small investment in supplies and equipment. As your business grows and you offer more services such as carpet cleaning or stripping floors, you can buy or lease equipment.

* When just starting out you will probably do most, if not all, of the work by yourself. If you need employees you can work with a temporary employment agency and avoid the challenging tasks of payroll and paying employment taxes, social security, unemployment, and worker's compensation.

* A cleaning business can start out as a sole proprietorship, which is the easiest and cheapest way to set up a business entity. As the business grows you can consider changing the structure to a corporation or limited liability corporation, which may require an attorney and an investment of several hundred dollars.

What steps are needed to not only start a cleaning business, but to make sure that it is a successful cleaning business?

* Begin by writing a business plan. This does not have to be a long document, but a three-to five page document that you prepare to help you focus and decide the basic parameters of your cleaning business. Include the following in your business plan: business name, location, geographic area you will serve, competition, business structure, marketing plan, accounting procedures and a cash flow spreadsheet. Remember, a business plan is to help get you focused - it is not a hard and fast document that outlines the day-to-day operations of how you will run your cleaning business.

* After deciding on a business name and business structure, it is important to decide on a particular "niche" for your cleaning business. Do you want to clean small office buildings, large office buildings, medical clinics, banks, new construction or government buildings? It is much easier to start with one particular niche and focus your marketing efforts on a select group, rather than spreading yourself too thin.

* When just starting out your cleaning business you can easily operate on a shoestring marketing budget. Avoid the expensive and often ineffective newspaper and radio ads. Market your cleaning services through networking (especially through your local chamber), cold calling (in-person and by telephone), talking to property managers, and watching for new buildings going up in your area.

* Once you decide to start a cleaning business, develop a relationship with a janitorial supplies distributor. Although it may seem like buying supplies through a distributor is more expensive than buying through a "big box retail store", there are many advantages in working with a distributor.

A distributor can teach you how to use supplies and equipment properly, which will save your cleaning business time and money. A distributor has knowledge of new products and can let you know when a cheaper product works just as well as a more expensive item. Through a distributor you will be able to buy concentrated and more effective cleaning chemicals. Knowing what chemicals to use and how to use them can directly affect your bottom line. This is advice you cannot get from a big box store! And besides giving advice and training, a janitorial supplies distributor may have leads and referrals that can lead to profitable cleaning accounts.

* Another important person to find right at the start of your cleaning business is an accountant. A good accountant does much more than figure out your taxes at the end of the year. He or she will provide financial advice and guidance throughout the year and help you make important financial decisions such as when to buy or lease a piece of equipment or whether you should rent office space. This will help to save you money.

Hard work, dedication and attention to detail will keep your cleaning business going. Taking the time to make plans for your cleaning business will help to ensure that your cleaning business is successful!
How To Start A Dry Cleaning Business
A press release is a great way to create publicity for your cleaning business. Send out press releases to announce a newsworthy event about you, your employees, or your business to the media. Keep in mind that a press release is not an advertisement and you should never use it to sell something. But press releases are an effective way to get your company's name out in front of potential clients.

A press release should cover one topic, be as specific as possible, and be no longer than a few paragraphs. The types of events you may want to write a press release about include:

* announce your new business

* trainings or workshops you or your employees have attended

* awards your business or your employees have won

* new products or services your cleaning business is offering

* classes you are teaching

* free information you have available at your business or on your website

* publications you have been quoted in

* new business hours or new business location

There are basic elements that should be in every press release:

* Contact Information

* Headline

* Lead Paragraph

* Text (main body of information)

* Ending paragraph containing information about your cleaning business

How do you write the press release? Be professional by putting your press release on company letterhead. On the left side type "For Immediate Release" then on the opposite side put your contact information. Your contact information should include your name, phone number, web site URL, and e-mail address. Skip down a couple of lines after the contact information and type your headline. Go down a couple of lines after the headline and start your press release. Your first paragraph should be attention grabbing and contain the most relevant information about your message - the who, what, when, where and how.

The following paragraphs can expand on the message. Be aware that newspapers may edit your submission. It is important to get all relevant information as high up as possible in the press release. For a successful press release follow these tips:

* Keep your press release to a maximum of one page or 400 words.

* Always write your press release in third person.

* Check to be sure everything is accurate, double check anything with numbers as it is easy to transpose numbers and not catch the mistake the first time.

* Double-space your release.

* Use quotes and bullets for interesting points and to make the press release easier to read.

* Mark the end of your release with -30- or ###. These are printer's marks and make it look like you know what you are doing.

Once you've written your release and proofed it, you are ready to send it to the media. Check with your local newspaper(s) to see if there is a specific reporter in charge of the business section and send the press release directly to that person. If you are aware that a local radio station runs business related press releases, send it to them too. Find out the preferred method of delivery. Some prefer that you fax your press release and some prefer that you email it. If they prefer email delivery, find out if they allow attachments. Some companies do not allow attachments within email so in this case; type the press release directly into the body of the email.

Press releases should be an essential part of your marketing campaign. The local media are always looking for short stories to print about area businesses and events. Don't miss out on this free form of publicity! With a little time and effort you can be turning out press releases that can generate interest in your cleaning business. The more interest you have in your business, the more clients you can sign up, and the more dollars in your pocket.
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Steve Hanson has sinced written about articles on various topics from Cleaning Business, Business Plan and Home Appliances. Steve Hanson is co-founder of TheJanitorialStore.com, an online community for owners of cleaning companies. Sign up for Trash Talk:Tip of the Week at
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