Well no forces other than scientific forces are acting on this earth.



What's acting there is your trust to a particular store, your taste of

choice, relationships with store owner, etc. Your phase of changing

from a general customer to a regular customer did not occur at one

purchase. You have given many trials to select it as your personal

store.

Well all this general phenomena can be change into an online

phenomenon. Think for a while and you will get to know what I want

to focus on. If you want your online presence you should possess

customers who are ready to buy your products. You can't proceed

all this in a single step. You have to go along with two phases:-

A. Turning your visitors into your customers.

B. Turning your customers into your loyal customers.

A. Turning your visitors into customers

First we will talk about how to go at bottom and then we proceed

to catch hold of the summit. In the starting I have talked with you

about an attractive force. Well now I will reveal you this force. To

turn your visitors into your customers you have to keep these points

in your brain:-

1. Appearance: Make it a point that your site theme, appearance

must go hand in hand. Your visitors should not leave your site because

of horrible pop-ups that seems to be disturbing. Give them a time to

relax for a while. Provide them with easy navigation and make them

know where they are.

2. Valuable Product: Inaugurate your product in an innovative way

with a purpose in your mind that you have to sell it out to your visitors.

Try to make your product a valuable product for them that they are

striving for. Offer your products with some great bonuses that go with

your product.

3. Follow-up: It might be the case that they don’t want to buy your

product at the same instance. They might want to buy it after a while.

So add them to your opt-in list and follow up them with some bonuses

and your product's reports. It will surely give them a reason to buy it.

B. Turning your customers into loyal customers

This phase can give you a lifetime customers for which you are aspiring.

But this must be keep in mind that this phase can fulfill it's purpose if

first ends in a great manner.

First let me clear out what is meant by loyal customers. They are the

customers who have bought your product earlier and now you want to

buy again and again from you till their lifespan. I have given you an

example of a store from where you buy repeatedly. So it means that

you are loyal customers of that particular store. Now let me clear out

how you can perform it in your e-life.

1. Relationships: Make healthy relationships with your customers. You

can get this by helping them when they need you. Answer their

questions in as generous way as you can and help them at the utmost

level you can. Remember "A friend in need is a friend in deed"

2. Discussion Board: Set up a discussion board or forums on your site

where they can interact with other people and can solve out their

problems. This will give them a reason to visit your site again and this

is what you want. Is there is the case that you go to chocolate shop

and come without buying any? Well I can't.

3. Urgency: Make it a note in your site that you keep announcing new

products and bonuses after a week. So just pay a visit to your site

otherwise they will miss it out.

4. Comments: Always ask for their comments about your site, your

product and what they are aspiring to change in your site. Offer them

a lucrative bonus to just add their comments.

5. Special Preference: Make a separate section for your members. This

section must be as special as your customers are. You may offer some

bonuses to your members or you can offer special discount to them.

Well I have given you a recipe to make a strongest force, it's up to you

how you mix the ingredients altogether to make it more delicious for you.

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Copyright 2006 Raamakant S.