Any avid website owner knows how critical it is to have a website that contains large amounts of genuine 'content'. These days a website pretty much lives or dies by the amount of content it has on it. A simple and brutal truth of today's Internet is that a site without increasing amounts of frequently updated content is not deemed important enough to merit frequent spidering by the Search Engines.
Successful search engine optimization experts tout that in today's online environment a website is successful because of several sequential steps occurring naturally online. That is...
- increased website content creates more search engine indexing opportunities, which results in more opportunities for organic search engine traffic;
- more search engine traffic leads to more online popularity and subsequently, increased viral online linking;
- this increased linking to a website results in more perceived relevancy by the search engines and, again, higher organic search engine listings; and,
- finally, these higher listings lead to more traffic, and the cycle continues.
So how does a website owner deal with this fact of doing business online? Simple. By providing an ever-increasing amount of content on their website.
But if you own several websites you understand how great a challenge it can be to be able to provide constantly updated, valid and useful content, usually in substantially large quantities via hundreds or thousands of webpages, for your website's visitors and information seekers.
So the way to solve this dilemma for most webmasters is to use content written by others. But the most common route to getting this type of information is to have to pay for a ghostwriter to write the content. This can get expensive so, again, one's website's content volume suffers.
Some webmasters use RSS feeds to scrape content from other websites, but to build static webpages from the scraped content can get into legal issues so this tactic can be rather risky.
And for those webmasters brave enough to write the needed content themselves usually face a difficult mountain to climb. That is, these days it's very tough to actually find the time or have the knowledge to do this. One can only write so many pages on the same topic before experiencing writer's 'burnout'.
So what would be the answer to this apparent dilemma of needing lots of website content but not having lasting viable routes to obtaining the needed content? Simple.
Grab content from free article directories. An article directory is specially designed for website owners and publishers to legally and freely take copyrighted articles, written by online authors willing to share their writings, and post on their website as content.
And one can find hundreds of article directories available on the Internet today and most have only one condition of use: there are terms of usage that website owners agree to follow before using the articles from the article directory. But outside of that there are no other restrictions, and no 'memberships' required.
So, in view of the issues surrounding creating content for one's website, as described above, and the absolutely necessity for a website to have voluminous and fresh content to stay ranked highly in the Search Engines, one can easily see how the free articles found at an article directory can be just the answer a website owner needs to give their websites a needed boost with the Search Engines.
No more having to pay for content. And no more struggling with writing the content yourself. Use whatever information you find at the article directory that you deem relevant and post it on your website, or blog, or forum.
Article directories. Free on-topic content for YOUR website. YOUR blog. YOUR ezine. YOUR forum. Cool.
Content For Your Site
So what exactly do we mean by content? What are some examples? Let's list a few ideas...
1. ARTICLES: As mentioned last week, an article that uses a target search phrase in the title and several times in the text is probably an ideal page of content. These articles should have 300-400 words of text, 2-3 subheadings, and use the phrase throughout, but not too much. It may also be good to use the phrase in bullet points, and perhaps in bold and/or italic. Some feel strongly that target phrases should be used toward the top of the article.
2. PRESS RELEASES: Similarly, you can create simple press releases and post them on your site. These can follow the same guidelines as above and even be submitted to the usual online PR sources. See our other site for press release websites.
3. NEWSLETTERS: If you write a regular newsletter, be sure to post the information on your website. (Like I do here.)
4. TECHNICAL INFORMATION: One of my clients has created unique pages that center around specific Windows Security Log Events. Each one of these pages serves as content and draws many visitors searching for this info EVERY DAY. We have worked together to get these visitors to sign up for his newsletter. He then continues to provide valuable information to them and markets his Windows Security Seminars to them. It works! Do you have similar information in your trade?
5. BLOGGING: Creating a simple blog and adding general on-topic comments on a regular basis builds content.
6. OTHER IDEAS: The list goes on and on. Try discussing it with your web developer or another trusted friend. Discuss your target audience. Discuss your target keyword phrases. The ideas will start rolling.
Most importantly, just get started!!
Don't think too much about it. Just start writing. The sooner you get started, the more the ideas will come. Don't wait for the "ideal page of content" to hit you. The more you write, the easier it will be come, and the more ideas will come to you.
Both Andre Best & Corey Creed are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Andre Best has sinced written about articles on various topics from Fitness, Website Traffic and Cooking Tips. Written by Andre BestPresident, Ultimate Results, Inc. - THE Premier Site for Articles AND Authors(Authors. Andre Best's top article generates over 1900 views. to your Favourites.
Corey Creed has sinced written about articles on various topics from Website Traffic, Site Promotion and Home. Corey Creed is the president of Hippo Internet Marketing, a search engine marketing company in Asheville, North Carolina. Learn more at www.HippoIM.com and www.HippoSentMe.com.. Corey Creed's top article generates over 49500 views. to your Favourites.