The global trade slowdown has affected international freight forwarding from China as the scale of the China import market contracts. As world demand for China imports falls away, especially in the very important markets of the United States and Europe, container volumes in China have fallen at double digit rates. As a result of the changing international freight market, expansion plans have been shelved as the freight transport industry reviews it operations and investment planning. For example, plans previously in place for developing the port at China's Ningbo-Zhousan port have been put on hold. It had been intended to build nine new container terminals as part of the port's ambition to compete with Shanghai. Central to the freight services expansion plan was the development of the Jintang Dapokou Container Terminal, with a 1.8km quay and five container berths, which would redefine freight services in the area.
However, these plans are now on ice as China's export dependent economy reels from the impact of the slowdown in global demand for China imports. The main ports in China, which is the world's third largest economy, have all seen substantial declines, with international freight volumes at Shanghai down 15% year on year in the first quarter of 2009. This followed six consecutive months of steep declines as the economic slump takes its toll. Guangzhou port suffered the worst decline, with nearly 25% year on year decline in the first quarter of 2009. This was followed by Shenzhen at 21%.
Against this pattern of declining volumes for shipping companies, however, it is worth noting that there has been a booming demand in domestic trade in China, especially with the freight transport of cargo from the south of China to the north. For example, freight forwarding to Dalian in the north has increased 50% year on year and other ports in the north of China are also showing single digit growth due to the strong domestic demand. However, this is still a small proportion of the total freight forwarding market and does not begin to compensate for the worldwide decline in demand for China imports.
Dr Fu Yuning, Chairman of China Merchants Holdings International, which has investments in nearly all China ports and whose terminals handle around 34% of all China's container traffic, has said that 2009 will turn out to be 'the most difficult year in a generation' for shipping companies and the freight services industry in China. As well as the downturn in freight forwarding trade, China's port operators are having to deal with operational difficulties created by the problem of empty containers piling up and this impacts negatively on operational efficiency.
It should be kept in mind however that despite the downturn, China is still seeing economic growth of around 8% this year, which is still a very rosy picture and one that bodes well for the future, as once the global economy resumes normal activity, China will be bound to continue to grow still further. Dr Fu anticipates that the worst of the slump will be over by 2010, so long as the US market for China imports begins to pick up as a result of a recovering US economy.
Not all investment plans are being postponed therefore, as many in the freight transport industry still have their eye fixed firmly on future opportunity. For example, 2009 has seen the start of building works for Huizhou's first container terminal. Located in eastern Guangdong, roughly 75 kilometres from Shenzhen, this new container terminal will have a total berth length of 800m and a yard area of 60 hectares.It will help transform Huizhou from a container feeder port and a terminal handling bulk and non-containerised cargo into one of South China's leading container ports at the forefront of the China freight forwarders industry.
So despite the current gloom in the China import market and the difficulties currently faced by many a shipping company and freight company in the short term, there is still a mood of underlying optimism about the medium and long term prospects as the demand for China import returns.
Impact Of Global Recession
Survival is front and center on the minds of business owners and operators in this time of global recession. Survival involves strategies for both growing the business to maximize profit and managing risk to minimize losses. The challenge of knowing when to pull back and when to move forward is enormous for today's entrepreneurs.
Many small businesses fail because they do not adequately manage their risks and control their losses. Some losses are easier to see and control than others. Lack of quality control causes losses, as does a decrease in productivity. Worker injuries, with the resulting increase in workers? compensation costs, are a big drain on a company's resources. Many entrepreneurs fail to recognize the indirect costs of injuries. These expenses include replacing injured workers (either temporarily or permanently), human resource time for medical management, and negative publicity, among others. Indirect costs of worker injuries run four times the direct medical costs.
Chronic diseases among workers, whether or not they are work-related, are another expensive loss to businesses. Chronic illness leads to higher medical costs, increased absenteeism, decreased productivity, and greater turnover. Chronic diseases, which are largely predictable, increase employer healthcare costs by 25 per cent. They are the largest cause of lost work time among workers from age 15 to 69. They are also preventable through increased health awareness and changes in lifestyle.
While costs for occupational safety and health programs and wellness initiatives may seem prohibitive in these tough economic times, they may make be sound business investments. Studies show an average return on investment of three to one for workplace wellness programs. For most businesses, helping employees improve their health provides an opportunity for savings. It may be the only way to keep medical costs down. Instituting effective safety and wellness programs can be sound profit strategies.
Outsourcing is another money-saving business strategy. Nearly two-thirds of U.S. technology firms plan to outsource in 2009. Companies typically outsource business support services, like customer service, mail service, and payroll. Some outsource manufacturing and professional services such as writing, marketing, or accounting. Careful outsourcing saves money by allowing business owners and managers to focus on core business functions.
Advertising can be essential for business survival, yet the advertising budget is among the first to be reduced. Whether to ramp up or scale down advertising in tight times is a difficult business decision. It can be hard to know if advertising is a strategy for success or a waste of limited resources.
Running a profitable small business is complex, involving many factors and variables. It's hard for the entrepreneur to know what steps to take to avoid failure and maximize profit. Business people who are starting new businesses or working to help their businesses survive have many resources. Government agencies, non-profit organizations, and other business provide information and services to help businesses grow and survive. In many communities retired business professionals mentor new entrepreneurs, usually as volunteers. Other free or low-cost assistance includes guidebooks, counseling, checklists, ebooks and other online resources, and legal information.
Business survival involves risk-taking and informed decision-making. Now more than ever entrepreneurs benefit from careful strategies for expansion and loss control.
Both Stephen Willis & Chris Robertson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Stephen Willis has sinced written about articles on various topics from The Internet, Vienna Travel and The Internet. Stephen Willis is Managing Director of a UK based freight transport company, established in 1971 and operating worldwide freight forwarding services i. Stephen Willis's top article generates over 8100 views. to your Favourites.
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