It's the age old question who makes and sells the best cars? Undoubtedly, you will here more opinions on the subject than a mind can entertain. American auto makers versus imports, it's really a touchy subject with millions of people who are dead set on certain auto makers they think are the best, but are they? First of all, what's the basis for the opinions? Who sold the most, which model cost the least to repair or historically which auto maker's cars last the longest?
From an American stand point of view, we always hear about stiff import competition from Japanese car maker's capturing the market for big sales and big values for your dollar when compared to American auto makers. Even South Korea's Hyundai has reported strong growth in current markets cutting in to the sales pie.
However, what many Americans never hear about is the facts that General Motors Corp. just became China's top-selling foreign automaker last year, even blowing by Germany's Volkswagen AG, with rocketing sales growth of 35.2 percent to 665,390 vehicles for the 2006 fiscal year.
Americans sell their very own auto makers short many times thinking they are being out done by imports due to media they hear. Nevertheless, what people don't hear about is just how powerful American auto makers really are in the market and just how they really stack up to the import auto makers. In spite of all the benefits, you hear of import auto makers and they benefits they bring to America. They still don't meet the mark of the big three General Motors, Ford and Chrysler. Like, did you know that for all the value the foreigners have added here, they still don't do their core engineering in the U.S.? They don't create platforms here. They don't design the chassis, powertrains, suspensions or even drive trains. They don't develop the electronic architectures unlike U.S auto makers do.
Meanwhile General Motors, Ford and Chrysler are doing the most recruiting and hiring from colleges across the U.S to fill every kind of job opening they possibly can. General Motors, Ford and Chrysler are the ones buying the American-made High tech computers and employing the people to program them.
Additionally, General Motors, Ford and Chrysler are the ones doing the computational fluid dynamics here before they go into their wind tunnels. This is where they do their manufacturing engineering. The big three are super contributors to the U.S economy, employing so many people and communities, import auto makers can't even compare or really even compete with. Here's a fact you may not know, Japanese car makers are actually envious of some of are car designs we produce here in the U.S like from Chrysler. Additionally, VW a strong importer has seen its market share drop sharply from over 50 percent in the 1990's. Hoping to regain lost ground, it has slashed prices and announced plans to introduce up to 12 new models in China by 2009 while cutting costs and improving service.
Today, sales of the Buick GL8 luxury passenger van also enjoyed powerful growth, as the newly introduced Chevrolet and Cadillac models are really selling great. In fact, GM, the world's largest automaker, about 11.2 percent of the Chinese market, up from 9.4 percent. Now, while imports are a matter of choice, the next time you go car shopping remember, not only do the big three American auto makers create thousands of jobs for Americans, they also build some of the finest long lasting and affordable automobiles in the world .
Import A Car From
The global opening of the economy is evident from the rapidly expanding automobile industry, which is the litmus test for a healthy economy. This amazing expansion has created the need for a highly informative racy and quality content import magazine be it in the realm of import cars or be it the car audios. The pick of the lot is highly subjective considering that the individual needs vary and the options are unlimited and at times there is very little to choose one from the other. In spite of the apparent limitations there are some import magazines that are unique in approach and have created a niche - the classic example being the "Sports Compact Car'. This is one import magazine, which is inarguably a quality magazine and is highly subjective and directional in approach.
Showcasing The Imports Car
The magazine begins well with a distinctive section titled 'Shifting Gears' which is the window to this import car magazine and is a highlighter of the what to expect from the particular issue of the magazine either in the form of an well written article or bits of news. The creativity of the magazine is not exploited optimally for it has tremendous scope for further enhancement of the content. The letter section like in any other import car section is an highly interactive section which is an area of interest to most subscribers and the editorial tem of thisimport cars magazine need to increase the length of this section for the one or two pages allocated to this engrossing section is definitely inadequate for a magazine of this stature and following.
The Magazine With A Niche
The 'Sports Compact Car ' has a wide array of strengths - the significant being the 'Techno babble' section and the content of this section is evident from the name, which is self-explanatory. This section is inarguably one of the highlights of this import car magazine and there are few magazines, which could compete with this magazine on this front. The 'Techno babble' section is two full pages of strongly written and quality content pages, which are a learning experience for the enthusiasts. This section educates on the technical basis of what makes cars go fast and is an enchanting piece, which needs to be retained. The present day market is dynamic and changes quickly - the 'Off the Shelf' is one section, which is highly informative and well researched, which keeps the reader abreast with the latest products in the market. This three-page section has the details on all the import products available - be it cams or spoilers.
This import cars magazine is unique in approach and what really sets it apart from most - other than the quality content - is the 'Website' content which encompasses reviews on a wide range of import related websites using the feedback of the subscribers to give direction and focus to this section - this makes it all the more engrossing. The creatively inclined would find the section on 'Max Drive' irresistible for it focuses on including contributions by the readers which has photographs and a small write up on the modifications done by them on their personal vehicles which brings in a sense of personal belonging - rather than concentrating on what the big companies with big budgets have done in the past or are planning for the future. The 'Sports Compact Car' then is one import cars magazine which has few parallels considering that it has an attitude which cannot be replicated and brings in a sense of belonging to the reader which keeps the readers coming back for more!
Both Dennis James & David B are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dennis James has sinced written about articles on various topics from Cars, Auto Insurance and Used Car. Dennis runs Car Dealer Check which has reviews and offers. Dennis James's top article generates over 246000 views. to your Favourites.
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