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Effective Marketing Services: a Magnet for Web Site Traffic

Fact # 1: you can have a fancy web site that looks very attractive and professionally designed, but without traffic, your web site is in no man's land. And being in no man's land means that you can't sell your product or service successfully.

Oneline marketing services have cropped up at an unprecedented rate. The confusion arises when marketing gurus use high-tech terminology that an ordinary layman does not understand.

There is no puzzle or mystery to marketing services for the purposes of pulling in web site traffic. The key idea is this: when you build a web site, market it the right way the first time, the principle being to attract web site traffic. That's priority # 1. Priority # 2 would be to sell your product and service to that traffic once it begins streaming in.

Fact # 2: It's always a challenge to get traffic streaming in but you can't go wrong with marketing services that are premised on SEO best practices. Some marketers will dazzle you with sophisticated marketing strategies, not revealing to you that some of these strategies have incurred the ire of the search engines. You've heard of web sites being slapped by Google or sites that are forever banned and de-listed. By playing the dirty tricks – what the industry calls black hat SEO – some marketers have done more damage to their marketing efforts because they think they can cheat the search engines. They can't.

Fact # 3: Thanks to innovation, social networking, the blogosphere and web 2.0 technologies, your marketing services options to include web site traffic are numerous. For example, you can include a blog in your web site and invite people to leave comments.

You can also do link building. This means that if you're an affiliate, you can request other web sites to include your web site's URL on their site while you reciprocate by offering to post their links. It's like networking , but it's the online version of networking. Another effective marketing service is to optimize your web site's meta tags. What are meta tags?

Good question. Meta tags are descriptive information about your web pages so that the search spiders will know what they are all about and can index them properly. Many people ignore meta tags, unaware that they do play an essential role in indexing your web pages. When your web pages are indexed properly by the search engines, your web site can land on the first pages of the search engines whenever a surfer types in his query and presses “enter.” If you're selling something, you'll want your web site to be in the first two pages of search results. Meta tags are used for the title page, the subject description and the keywords. A good marketing services company can help you select the right meta tags.

You've heard of the phrase “content is king.” This has not changed. Fresh content is a surefire marketing method to attract web site traffic. You want visitors to feel that they've stumbled upon good information about say, alternative treatments to wrinkles, instead of just being overwhelmed with product after product for skin care. By including useful information about wrinkle treatments, surfers will think of your web site as a reliable source of information.

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The use of appropriate key words is one of the most important aspects of search engine optimization. Selecting and targeting pertinent key words and phrases is crucial for building web traffic and getting the audience you want for your web pages. Like any other type of advertisement, your key words must be carefully chosen to ensure that you achieve both high page rankings and relevant traffic. Achieving high page ranks is useless if the traffic it brings you is not the right audience. For this reason, many experts believe that the target key word list used for a site can mean either success or failure for a web site or online business.

It is no longer enough to simply choose a relevant domain name for an online business or web site. Choosing the right key words for the site is now equally if not more important. The majority of people who visit a site get there by using a search engine. They will type in two or three words that describe what they're looking for, scan the resulting list generated and pick one that seems relevant until they get the answer or product they need. This is where target key words are utilized. Key words are what enable people to find your site; choosing the right key words for your site will ensure the right people find you.

With this in mind, identifying your target audience is the first step in creating relevant key words and phrases. Again, this is not dissimilar to targeting television advertisements. Consider location when you are developing your target market. For example, if you own a used car dealership in Hayward, California, any traffic you get from outside a very specific area is virtually useless to you. Similarly, if you operate an online business that does not ship outside the USA, generating traffic from other countries will not help you make sales. By adding key words that are specific to your location as well as your product, you will better hone into your target audience, improve your rankings, and achieve a better conversion rate, which will help increase your site's page ranking, in turn.

Keyword competition should also be taken into consideration when developing a site's key word list. Going back to the used car dealership example, let's say a potential customer types in the word ?cars? into a search engine. They'll never find what they need, because it's far too general?generating around 500,000,000 different sites to choose from. Typing in ?used cars? generates almost 70,000,000. That's still too many to deal with effectively. Using ?used cars Hayward? generates almost 900,000 hits, and narrowing the focus even further by using the zip code rather than the city name reduces it to less than 25,000.

Choosing key words for your web site works the same way. If your key words are too general, your target audience will never find your site, because the search terms generate so many web sites that it is impossible to look through them all. However, if you go too far in the opposite direction and use too many key words, or key words which are too specific, you risk losing business as well. The best key word phrases are no more than three words in length.

So how do you choose the right key words? The first step is brainstorming with colleagues, friends or an SEO professional, to come up with a list of 20 or more appropriate key words. The Google Keyword Tool is an excellent place to research key words. By entering key words into this tool it will give you an idea of the popularity of certain words and offers you alternative key words and phrases.

Once you have a good list of terms, you may want to refine it to call out the strongest terms that have the best potential for sales or traffic conversion. There are several good online research tools available, which can help you decide which words will be most effective for you. Some good examples are WordTracker and Keyword Discovery. These sites may charge a fee for using their database. After reviewing the terms, eliminate the key words that rank poorly or are very unpopular, then prioritize the remaining terms according to search popularity. These terms will become the keywords you will want to focus your initial SEO campaign on.

Always remember that when it comes to key words, you are focusing on optimizing your traffic rather than maximizing it. Setting up the right keyword list for optimization is the cornerstone to a successful web site.

~Ben Anton, 2007

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About Author

Both Joel Mclaughlin & Ben Anton are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Joel Mclaughlin has sinced written about articles on various topics from Search Engine Marketing, How to Sell on Ebay and Keyboard Synthesizer. Joel McLaughlin DataFlurry Marketing free consultation 602-626-7423. Provider of . We are an affordable. Joel Mclaughlin's top article generates over 110000 views. to your Favourites.

Ben Anton has sinced written about articles on various topics from Software, Home and Writing. Ben Anton is a writer for Mad Fish Info, a firm in Portland, OR. Mad Fish Info conducts. Ben Anton's top article generates over 1220000 views. to your Favourites.

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