Here are the buzz-worthy trends to use for the rest of the year:
Bad economy
With raising gas prices, houses going into foreclosure and a steady unemployment rate, the rest of 2008 does not look so bright for the economy. What does this mean to you? You'll probably need to cut costs on your marketing materials. Instead of billboards and commercials, you should do some flyer and brochure printing. This also means that you will have to try to control your shipping costs with the high gas prices and try to keep markups due to this to a minimum. Many marketers are having success by referencing high gas prices in their marketing materials – high gas prices affect everyone and they just keep getting worse.
Election year marketing
You need to create buzz about your product or service that somehow relates to the election. If you can do that, you are sure to get air time on the local news. McCain and Obama already have and will continue to dominate the airwaves until November. It may be a good idea to save your big marketing campaigns for Thanksgiving and Christmas so you don't have to compete with Presidential coverage.
Traditional media tipping over into new media
With the sale of the Wall Street Journal, and Rupert Murdoch challenging the New York Times by changing the Journal's coverage and the way it presents stories, marketing will also need to evolve. Both newspapers have online versions, with both adding more social media to their sites. They are also starting to publish other people's content, not just their own. This could potentially open the door for your press releases and stories to onto their Web sites. This is not a definite, but something to watch out for.
Cameras everywhere!
Cameras are not new, of course, but the expectation of being filmed or recorded is. With reality TV shows taking away people's privacy (voluntarily), and Web sites like YouTube proliferating, anyone can get their 15 minutes of fame at any time. Marketers need to create their own viral videos and post them on YouTube as well as their own Web sites. Along these same lines, many companies are adding blogs to their Web sites. Blogs are a great way to connect with the customer and get honest feedback.
PR stays the same
PR seems to still be stuck in the past – still adhering to press releases and one-way PR pitches. No one expects PR practitioners to adopt social media and the 24/7 nature of the Internet for at least another year. This is a great year for you to start a social media campaign and to send electronic press releases and do some virtual consulting, if applicable. It is a great time to get ahead of your competitors, so start researching Internet campaigns and connect with customers this year.
Marketing Trends In 2009
You have probably noticed, as I have, that the internet appears to be changing. Let's look at these changes and how they point to 3 trends that may offer excellent opportunities for online marketers in the months ahead.
First of all, the internet market is still relatively new. Recent statistics show that only 18% of the world's population has internet access. However, this is rapidly growing, especially in Asia.
As with all new markets, especially those that involve technology, the first ones to enter are the innovators and early adopters: so-called "internet geeks" and the entrepreneurs.
Then the market gradually enters the mainstream, where the vast majority of the population, and opportunities, exist. There is evidence to suggest that this is going on right now on the internet.
Many regular presenters at internet marketing seminars have commented on how the attendance at these events started to change in 2007. The usual group of "geeks" and "gurus" began to be replaced by people totally new to the concept of internet marketing.
So new that Michael Fortin, one of the top copywriters on the web, remarked that after speaking on stage he was very surprised to be asked questions such as, "How do you create a text file?", or, "What is an auto responder?" More and more people are starting an online business for the first time, for more details visit to www.tube-pros-espects.com people who have limited internet marketing skills.
The veterans of the industry, the top marketers, have either moved on, retired, or are well aware of the trend towards the "newbie" market and are actively pursuing it.
Here's the interesting part: the way these "gurus" are approaching the "newbie" market is increasing offline. Yes, you read that right. Offline advertising is now becoming very effective for marketing online opportunities. As a matter of fact, the initial results from an offline marketing campaign being conducted by the markers of the system I use for my network marketing opportunity has shown impressive results.
In addition to this offline trend, as mentioned above, people in Asia are beginning to come online in huge numbers. This is going to be a vast and lucrative market.
In summary, here are the 3 hot internet marketing trends to look for in 2008 and beyond:
1. the market in Asia.
2. The opportunities in offline marketing.
3. The many new people looking to start an online business.
Many internet marketers have already begun to serve these markets and are seeing surprising results.
Personally, I see the "newbie" market as having tremendous potential. Even if you have only been marketing online for one year, for more details visit to www.sell-using-the-web.com you probably have already gained a tremendous amount of knowledge that would be very useful to share with others.
The key here is to serve the market niche by offering solutions.
Internet marketers that choose to offer internet marketing strategies and solutions to these markets may be rewarded generously.
Both Janice Jenkins & Jasspreet Singh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Janice Jenkins has sinced written about articles on various topics from Business Cards, Brochures and Marketing. . Janice Jenkins's top article generates over 550000 views. to your Favourites.
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