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Insurance Agency For Sale

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Sometimes you want to go where everybody knows your name,

And they're always glad you came.

You wanna be where you can see,

Our troubles are all the same

You wanna be where everybody knows your name.

The years may have passed and Cheers may be only viewed in the land of late-night reruns, but the lyrics in the Cheers theme song still ring true today.

Your customers want to do business with an insurance agency where their insurance agent and staff knows their name. After all, people love to be recognized and appreciated. Best of all, people will pay more for goods and services when they feel their business is truly valued.

You, as an agency owner have the ability to influence the climate of customer appreciation and recognition within your agency by your words and the processes that you create within your agency. In other words, it is important for to you clearly communicate to your staff that it is essential to make each customer feel like they are your only customer.

Here are some steps to help you create the ?Cheers Effect? in your agency.

1. When a client calls into your office, address them by the name they use when they call in and identify themselves to you. For example, Joseph Jones calls in and says ?This is Joe Jones.? Make sure that you refer to him as Joe in your conversation instead of Joseph. This creates a warmer interaction with your customer.

2. When a client calls, make sure that you and your staff use a tone of voice that communicates that you are happy to hear from them. This is a perfect way to ask, ?How are you today?? and ?How can I help you, Joe??

3. Once you have processed the customer's request, be sure to look for any gaps in coverage or red flags that you would want to be made aware of if you were a customer of your agency. Here is an example. ?Joe, I noticed on your Honda that you don't have rental reimbursement coverage. If you were to get into an accident and your vehicle had to go into the shop for repairs would you need to have rental car in the meantime?? By communicating a potential missing coverage with a short example, it comes across that you are looking out for their best interest instead of trying to sell them something.

4. Be sure to ask your customer ?Is there anything else I can help you with today, Joe?? This gives your customer the opportunity to let you know that you have taken care of their requests.

5. Once they tell you there is nothing else they need from you, be sure to thank them for their business. Find something that you feel comfortable saying. For example you could say, ?Thank you for your business, Joe.? or ?I appreciate your business, Joe.?

The idea is to create a positive and efficient experience for your customer. Passing along a process like the one above to your staff lets them know what you expect them to say to your clients. This gives more consistency to the customer experience in your agency.

In the end, customers who feel valued and appreciated are less likely to leave over price. This leads to increased agency retention and successful agency growth.

Insurance Agency For Sale

If you have ever stayed at a nice hotel, then you have probably seen the hotel's Concierge. The role of the Concierge is to assist guests with information and service to enhance their stay. What would happen if you took the idea of the Concierge and applied it to the way you service your agency clients?

I have no doubt that you currently provide excellent customer service to your clients. If you are reading this article, then it must be important to you as an agency owner. As you read this special report, you'll discover some techniques that will have your clients exclaiming praises such as ?You are by far the best agency I have ever worked with!? more than they already are.

It goes without saying that the stronger your relationships are with your clients, the less price-sensitive they will be when the company that you represent endures a price increase. Since increasing client retention and referral business are some of the key ingredients for agency growth, it makes sense to make an effort to nurture your existing client relationships with some kind of dependable and automated process.

Gone are the days that you have only snail mail and outbound phone communication as options to stay in touch with your clients. In fact, email marketing has become more popular than ever across most industries. With good reason. It works. It allows businesses of all sizes to stay in front of their customers. The good news is that there are some programs that allow you to create your own client email communication. The bad news is that it takes considerable time and energy to keep up with the demands of publishing email communications on a consistent schedule to yield the results that you are looking for.

With email marketing, you now have the command of a tool that provides your clients with email marketing campaigns that look as if they have come directly from you. Best of all, there are services that do 98% of the work for you. All you do is input your agency's contact information and upload your pictures. From there, simply add your client's email addresses and first names to your account as you collect them. Over time, you will find that you will continue to broaden your reach to more and more of your book of business. In essence, it becomes more valuable to you as times goes by.

Here are some ways that you will have your clients earnestly giving you their email addresses while at the same time providing your clients a Concierge Agency Experience. Keep in mind that everyone operates from the mindset of ?what's in it for me?? That is simply human nature. The secret to creating the Concierge Agency Experience is by using your customer's email account to make their interactions with your agency more effective and efficient. Here are some examples.

? Your customer calls your agency to add a car to his policy. Even though you know that he will receive a new ID in the mail, you offer to email him one right away.

? Your customer calls to make a payment over the phone with her credit card. Rather than give her the reference number for the transaction over the phone, you offer to email the confirmation information to her so it is stored in her email account where she can easily find it if she needs it.

? Your customer calls to get a quote on a cross line policy. You offer to email the quote for him to view.

You get the idea. The point is to identify the requests that your customers make and think of ways to provide it to them with the use of their email address. This makes their agency experience a Concierge Agency Experience.

Once you tailor this to your agency, you will find that it is rewarding to see your agency's email contact list growing quickly. This will fuel your account list to automatically keep you in front of your clients each month so that you can continue to create value for your clients.

In the end, clients who feel like they are getting value from your agency will stay and they will send you their friends and family.

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Stephanie Cunningham has sinced written about articles on various topics from Health Insurance, National Flood Insurance and Marketing. Stephanie Cunningham is an insurance agent and the creator of the Agent Contact Wizard, a program that gives insurance agents the ability to touch their clients once a month with professionally written and personalized email marketing campaigns. Find out. Stephanie Cunningham's top article generates over 6600 views. to your Favourites.

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