The first thing you see when you come up to a store it is signage. Attractive and innovative signs are now becoming increasingly popular as companies want to differentiate themselves from the competition. In the United States, the electric commercial sign industry has now grown to more than 2 billion dollars. Channel letter signage are leading the charge.



Channel letter signage in particular have gained in popularity in the last few years. Channel letters are made to stand out from a structure and are lit using neon or LEDs lights. Channel letters are able to endure high winds and various weather conditions while being lightweight and versatile as they are built of aluminum. For a nice soft glow, lights are installed at the back of the channel letters and are the newest trend.

Colored acrylic is usually used for the faces while the sides and backs of channel letters are built of aluminum. When these letters are lit from the interior with either neon or LEDs, it is named face lit. Built of aluminum with the backs made out of clear polycarbonate, halo lit channel letters are considered the opposite of face lit letters in the electric sign industry.

The channel letters can then be mounted either in a raceway or direct mount method. In the raceway option, the letters are attached to an aluminum box called a raceway which is then mounted to the wall of the structure. The raceway box contains all the wiring and power supplies. In the case of direct mounted channel letters, the letters are affixed directly to the structure. Holes must be drilled in the wall to feed the wiring and attach it to an inside power supply. While direct mounting may offer the sign a cleaner look, raceway mounting is easier to install and maintain.

Until recently, neon was the only option for illuminating letters. LEDs lights can be used nowadays to illuminate channel letters. Many companies are choosing to have their signage lit using LEDs lights in an attempt to be more environmentally friendly. A string of LEDs lights is attached at the back of the channel letters and it can be set up to offer for spectacular lighting effects. LEDs lights are very efficient and incredibly bright which will allow your storefront sign to stand out from the crowd. Channel letters can be lit using a variety of colors. In the case of LEDs lights, red is the most popular and the least expensive option at the moment. The color white is the next most popular option.

Signs made using channel letters may be a bit more expensive than the more traditional options, but they will supply your business with 24 hours a day client awareness. They will be noticeable from a greater distance than conventional sign options and will draw passerby throughout the day. This may translate into increased brand recognition and increased sales. Getting more clients through the doors is finally the goal of every business around.