The Internet has a wide market for billions of consumers. In order for you to increase your site's traffic you would need to have organization and strategy within the niche of business you have. If you are selling insurance, you want to focus each site on one type of insurance you are selling. Or on one type of insurance. You don't want to be all things to all people.
With all the insurance hype available in the internet, an insurance website exposure online versus all other insurance companies makes it tough. In this case, you will also need keywords to help identify your site and specify your potential customers' needs.
There is a tool online called Overture which works effectively in generating traffic. Overture is a search engine, only which uses pay per click to generate traffic for your site. So for your insurance site, you can come up with a keyword that you will need to buy from them. Choose keywords that are very specific. Search for a more specific keyword most related to your line of business. You don't want to choose keywords that are general like “health insurance”. They cost too much. Include a city or town in the keyword.
Remember that you can build and manage your own insurance website inexpensively. All it will take for you is the determination to continue with what you want to happen for your website. Don't be intimidated with the technicalities, there are recommended sites you can use that can help you build a website according to your standards.
Insurance Market In India
Critical illness insurance in the East Asian market had also been a success. East Asia cannot be considered as a single market for critical illness insurance. Other countries like Malaysia, Hong Kong, Singapore and Taiwan all form part of the East Asian insurance industry. Critical illness insurance was brought in East Asia during the year 1988. Since then it has been a success. Nearly all companies have critical illness related policies in their profiles. Let's have a look at how critical illness insurance progressed and developed down the years.
As per, Pakshong CS and Nieder D, Nov1997, during the mid 1990's nearly all insurance companies that provide critical illness nowadays had already initiated their first policy on the market. Not only life insurers offered critical illness cover but health insurers also provided critical illness cover as an additional benefit besides their plans. Hence, the East Asian market had grown rapidly to become a successful one in terms of critical illness insurance. Also, further researches reveal that policies in force for around a year may have represented about 40 percent of business carried out from 1994-1995. The value of critical illness insurance continued to heighten as in 1996 nearly more than a million of policies had already been sold in the East Asian market.
We will now also have a look at some claim rates for critical illness concerning both men and women.
Around 42 critical illness claims were made by men aged 20-24 followed by 82 aged 25-29, 95 aged 30-34, 146 aged 35-39 and 215 aged 40-44. Further analysis carried out showed around 160 critical illness claims had been made by men aged 45-49, 99 aged 50-54, 44 aged 50-59 and finally 8 aged 60-64.
As for women, the critical illness claim rates varied as compared to that of men. About 48 claims had been made by women age 20-24 followed by 82 aged 25-29, 162 aged 30-34, 219 aged 35-39 and 214 aged 40-44. additional research showed that around 274 critical illness claims had been made by women aged 40-44, 220 aged 45-49, 100 aged 50-54, 55 aged 55-59 and finally 12 aged 60-64.
If looked at attentively, the critical illness claims concerning women had been much elevated than that of men. For example if the age group of 35-39 for both men and women is compared, a difference of 73 claims could be noted for women. Also, The Life Insurance Association of the Republic of China conducted the ?Dread Disease Experience Study 1996?. This research aimed mostly at the Taiwanese experience of critical illness cover. The results came out to be around 2.4 million critical illness policies sold a year with over 2,108 claims paid. The overall sum insured may have been around TWD 1.24 billion.
Critical illness insurance had evolved quicker and followed a more positive trend in East Asia as compared to that of Canada or even South Africa. One reason why the East Asian market had had been a success for critical illness cover may be because it is divided among 4 countries. Therefore, the boost of critical illness sales could have been easier than in other countries.
Both Shareen Aguilar & Mike Armstrong are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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