A sales copy is basically a shop window for you to showcase your product. The success or failure of your marketing depends very much on how well you write your sales copy. If you manage to write a crap sales letter, then not only will you confuse your potential customers; they will be so turned-off that they will never return to your site again.



In this Internet marketing guide, I will show you 10 absolutely killer ways to make a sales copy convert like crazy, and bring you more sales.

1. Emphasize the amount of time spent on creating your product

You may have spent weeks or months in preparing your product, so why not let your audiences know about it? They will be very interested to know why you have spent such a long time to research its content. This will immediately add more value to your offer, as your audiences will realize that your's is not some fly-by-night stuff that is assembled in a haste just to make a quick buck.

2. Mention how much capital was invested in your product

Always mention the amount of invested capital for the preparation of your product. You may have spent some cash on researching the product, or you may have invested a fortune on testing the durability of your product. Tell your visitors how much you have invested in your package, as this will add more value and credibility to your offer. The fact is this: your audience would very much prefer to spend on something which is backed by a huge investment to ensure that they get the product of the highest quality.

3. Be short, sweet, and to the point

This is important especially if you are selling an information product. Your audience would not want to read through hundreds of pages of mambo jumbo stuff. They would want to grasp the information in the shortest possible time. So please be short, sweet and to the point. If it is 40 pages, then make sure you put that down in your sales copy.

4. Mention any rights to your product

If you are offering resale or master resale rights to your product, do not forget to mention the parameters of such license in your sales copy, and also emphasize the benefits of these rights. In this way, you are telling your audiences that not only are they buying a product; they are also buying up resale rights to provide them with an extra income stream.

5. Outline the freshness of your product

One of the fears of your potential customers is that they may end up buying something which is already floating everywhere on the market, or something similar to what they have bought before. So if your offer is fresh, original and has never been released to the public before, then you must put this factor into your sales copy, because this can be a very critical selling point.

6. Highlight the word 'Exclusive'

The word 'exclusive' can be a great motivator for your audience. Tell them that your offer is not circulated anywhere else, and will never be offered anywhere else again after your campaign finishes. Your readers will feel compelled enough to consider your offer seriously.

7. Show your customers that you are bad

Yes, seriously. You are playing a psychological game here. Because deep down, everyone loves to be associated with a bad boy. Show your audiences that you had actually taken a 'no holds barred' approach, or even better still, show the 'I don't give a damn' attitude with your product. There are some truths to a bad boy's words after all.

8. Use testimonials in your sales copy

It is a fact that testimonials can increase your profile and boost your credibility by leaps and bounds. Your potential customers would rather believe in someone else's advice, than to listen to your own words, because they prove nothing. After all, testimonials carry more weight and also some sense of objectivity. All you need to do is just make sure that you publish only the positive ones.

9. Include any bonuses that come with your product

In context of Internet marketing, bonuses have become a vital strategy. This is because bonuses will not only instantly increase the overall value of your package; they also speak a lot about your ability to over-deliver.

There are of course other ways to offer your product without any bonuses. Tell your audience that you are not like everybody who uses this same strategy just to jack up the product value, and chances are you will get more and better response.

10. Get your prospects to take action

You should demand action from your prospects right from the start of your sales copy. Let them know that what you are offering really concerns them, and that they will miss out on something if they don't take the action now. Your calls to action should eventually grow more hypnotic and powerful, so that in the end, when you deliver your closing speech, they will have no other choice but to say 'yes'.