There are several different types of lists, but the two most common are complied data lists and Internet-generated response files. In this article, Internet generated response lists will be highlighted.



The number of records on any given response list can range from thousands to millions. The common denominator between these disparate consumers is that they have all responded favorably to an Internet-generated response offer. Offers might include magazine subscriptions, downloads, requests for information, sweepstakes entries and a variety of different things.

The "freshest" leads are contained in hotline files. Usually, they will have reponded to some offering within the last 14-21 days. On the other hand, because of the nature of it's data, a response file typically degrades faster than other files.

Response files created from the internet have their shortcomings. Due to the nature of data aggregation, inaccuracies within the data can be somewhat higher than with buyer-generated files. Also, people are more apt to enter erroneous contact information for internet offerings. While you should consider this shortcoming, the lower cost of these lists often offsets the rate of inaccuracy, making them a viable choice for many marketers.

Additionally, by combining these lists with previously gathered data, such as personal interests and past buying history, you can create a much more comprehensive list that adds insight and impact, making your sales easier. Also, if you combine this data it will help you to make more accurate lists.

The toughest problem encountered is matching the data. If you were to research data from compiled data with phone numbers you would find about a 25% success rate. Many phone numbers on response files belong to younger consumers not yet in compiled data. Another example is that response files tend to contain a large percentage of cell phone numbers, while landlines dominate complied data.

For those looking for new leads and not wishing to only use compiled data, response files are very usful. Response buyer lists have proven to be one of the most effective and profitable ways to move businesses to the top! Lists like these are great when you are looking for people with a strong urge to buy things and respond well to multiples offers and deals.

Many lists do not allow telemarketing. Most magazine current subscriber lists cannot be telemarketed, however, expired subscribers, in most cases, can be called. The balance of response files may or may not allow telemarketing - you will have to speak with the list manager to find out. Even if telemarketing the list is accepted, many list owners require a script prior to final approval.

If you select a compiled file, you will generally not need approval for telemarketing unless you request children information. Again, in this case, you may be required to obtain offer and script approval. One last hurdle. Some lists may approve telemarketing, but not have telephone numbers. Then you will need to have a good data-processing service bureau append phone numbers to the list.

Internet response files are a viable source of telemarketing leads.