China has become the number one user of the internet in the whole world - with 253 million internet users. The number of users has increased by a whopping 56% in the year to June 2008, with 43 million of these users coming online in just the December to June period.
Now what is surprizing however is that these figures reflect a relatively miniscule penetration rate of 19.1% - meaning that only this percentage of the country can access the world wide web. Imagine the numbers if China could reach the 71% penetration of Korea or the 68% of Japan. To put it into perspective, you need to understand that the population of China is currently around 1.325 BILLION people.
Realistically though, in a country as vast as China, it may be a very long time, if at all, before the whole population will have internet access, but certainly the major centers are well serviced.
Who is online?
Females account for just over 46% of users. The age group for internet users is young, in fact over 68% of Chinese internet users are under 30 years of age. Around 39% of these have education to high school only, a reflection of the educational makeup of the Chinese population. 30% of internet users are students and a little over 25% are business employees.
Online habits
The most common objectives of Chinese internet users are internet music, news, messaging and video, followed by search engines and email. Online games are accessed and played by 58.3% of users, while 25% purchase online. Contrary to a popular western perception, over 23% of Chinese 'netizens' use online banking and over 18% access the internet for learning purposes.
Especially significant for marketers of information products is the last figure - 18 percent equals around 47 million people in China that are on the path to self-improvement! And this segment is growing.
Another opportunity for products to the China market is online gaming items and accessories.
E-commerce
Online shopping is beginning to blossom in China, and statistics from China Internet Network Information Center show that as at June 2008 over 63 million people in China shop online. This figure reflected an increase of almost 17 million in the preceding 6 months alone. The major concentrations of online shoppers are, not surprisingly, the big cities of Shanghai and Beijing.
This growth in online shopping has been put down to more reliable, functional, and secure payment and fulfillment systems.
Opportunities abound.
Internet Usage In India
Aluminum is used for many different construction projects. Some of the most common are bicycles, planes, cars and boats. It is used for these purposes because it is very lightweight and non-corrosive. All these forms of transport depend on strong but lightweight metal to move efficiently and save fuel.
Bicycles: Nowadays bicycles are made from aluminum instead of steel, since, the former makes for improved management and speed. Aluminum is a robust material, besides being lightweight, which makes it easy to maneuver and rake up fast speeds. Being lightweight and long-lasting means that aluminum is ideal for use in racing bikes.
Planes: Since it is non-corrosive, aluminum is ideally suited for planes. Although it is light, aluminum is renowned for its strength. Weight plays quite an important part in the aircraft industry. The lighter the plane, the faster it will be in air and hence more is the efficiency.
Cars: with the high cost of fuel, aluminum is being used more and more in cars to reduce weight and ultimately fuel consumption. In specialized cars that are built for speed like racing cars there is a lot of aluminum used for making the vehicle lighter. It is very important to make the car as light as possible for maximum speed efficiency.
Hybrid cars, made of plastic and aluminum are the latest sensations in the new age, light cars. They are extremely fuel-efficient due to their smaller motors and lighter bodies. These environment friendly cars are becoming priority transport for many eco-friendly organizations and corporates.
Boats: The most popular form of aluminum boat is the fishing boat. There are many materials that are used for boats like fiberglass and wood but having an aluminum fishing boat has its own advantages. They are more power efficient, and will use less fuel. With the cost of fuel this is something to consider. Due to aluminum being a very lightweight metal it will reduce the weight of the vessel to take less fuel and go faster. Aluminum boats are also more resistant to leaks, rotting and corrosion. They are easier to fix if damaged and stronger than other boats made from different materials.
Due to its light weight, an aluminum boat is easy to manage and tag along in relation to boats made from other materials. They don't call for much of a maintenance; simply washing it will do in comparison to the complicated waxing and varnishing routines required for other kinds of boats. From the safety point too, aluminum boats have their advantages. They just bend under impact instead of breaking down like a fiberglass boat. This means that you do not need to spend much on repair.
The benefits of aluminum have also been recognized in railways. Trains are now using parts made of aluminum. This increases their speed and power and decreases their upkeep expense.
Aluminum has an array of uses in the transportation industry and has led to the development of more efficient and sturdy modes of conveyance. From the small domestic cars to the huge commercial jet planes, aluminum has led to a definite revolution in the way we move around.
Both Kerry Finch & Harry Browar are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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Harry Browar has sinced written about articles on various topics from Body Building, Family and Internet Marketing. Harry Browar is the owner of , the web's premier resource for information about alluminum. For more articles on alluminum visit:. Harry Browar's top article generates over 2400 views. to your Favourites.