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Interview With David Letterman

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Q: What caused you to end up working on the Internet?



Ashton Sanders: Computers have always been my forte, and I greatly enjoy working and creating on the Internet. There is no other industry like it, and it will be one that I know I will always be learning new things about. There is no ceiling to how much I can learn and do.

Q: Why did you buy www.AshtonSanders.com?

Ashton Sanders: Ha! I bought www.AshtonSanders.com because I thought it would be a lot of fun to have and create with. I am the only Ashton Sanders who works on the Internet, (from what I could tell from the Google search) and I knew I would never forgive myself if some other Ashton Sanders bought it... or even worse, someone bought it just to spite me.

Q: What do you feel is your greatest strength in regards to Website Design and Development on the Internet?

Ashton Sanders: There are many aspects of the Internet that I am very proficient at: Website Design, PHP programming, ActionScript, Flash Animation, CSS, HTML, XHTML, etc. If I must choose one part of the Internet that I am the most proficient at, I would have to say it is Search Engine Optimization (SEO). For the last couple years, I have been under the tutelage of Jere Matlock of www.WordsinaRow.com. He is the greatest SEO resource anyone could ask for, and the things that he has accomplished with his client's websites is truly amazing. With his help, I have begun to create some equally amazing products in the field of Search Engine Optimization. I look forward to all the SEO accomplishments that I will achieve in the near future.

Q: What is your favorite aspect of Website Design and Development?

Ashton Sanders: I love it all! I love taking a blank page, and creating a place that is pleasing to look at, and entertaining to use. I love using Cascading Style Sheets (CSS) to simplify a website's infrastructure and HTML Coding. I love the accomplishment of programming an elaborate PHP website that does all sorts of fun things. I love putting together an extensive Flash Movie that is entertaining, but most of all I love having fun, and giving my visitors something they can enjoy.

Q: Do you have any company policies that are different from other Website Design Companies?

Ashton Sanders: Yes, definitely! First and foremost, I always answer my cell phone. I am probably the easiest-to-reach web master on the planet. Even if I am behind on a project (not likely), I am not afraid to tell my client. I will never avoid a client for any reason. That brings up another company policy: "If you ever do anything, do it 'In a Flash!'"

Q: Any Closing Thoughts?

Ashton Sanders: The mind can never be full. No matter how much you learn, there will always be space for more. It my personal policy to never stop learning. It doesn't matter if I've never heard about the subject before, I know what everyone has to start somewhere. Why not here and now? I love expand my information on any subject!

-"Never Stop Learning... Ever!"

-Ashton Sanders
Interview With David Letterman
An Alumni of American University, she knew she had an important and significant job to do. She envisioned her role as the youngest person there; to lead the group with fresh eyes and new energy, working towards an important cause during a key time of growth.

I conducted this interview with her over the telephone and through email:

FJ: Please give me a brief explanation of what your organization does and your position.

Carmen: The Fair Trade Federation (FTF) is an international association of businesses and organizations that are fully committed to fair trade. Since 1994, FTF has been working to educate consumers and vendors and to support our members. I have been the executive director since October 2006.

FJ: Many products designated as fair trade on your FAQ page are not covered by the labeling organization (Transfair USA and the European Fair Labeling Organization). Isn't that kind of confusing? Please explain because, at least on the surface, it seems as if you are at cross purposes.

Carmen: FLO may certify a kilo of coffee beans, sugar cane, or other commodity product, which could then be sold to a conventional or a fair trade company. FTF examines a company's practices for their full commitment to fair trade. The items listed on our website come from members of FTF.

FJ: There is no agreed upon definition of Fair Trade Jewelry (FTJ), and yet it is listed as a product in your FAQs. There are companies in your organization, such as Global Exchange, that list the Transfair USA logo on their site, suggesting that all their products are third party certified yet they are not. When questioned about their FTJ, they point to your website to give themselves credibility selling FTJ. How am I to make sense of this as a consumer interested in supporting FTJ?

Carmen: Global Exchange sells some certified commodities and is therefore entitled to use the Transfair logo, as I understand Transfair's policies. Global Exchange is also a member of FTF and entitled to use our logo in relation to their organization.

FJ: What are the criteria for fair trade designation and how these principals might they apply to jewelry?

Carmen: FTF members are fully committed to

- Paying fair wages in local context;

- Supporting participatory workplaces;

- Ensuring environmental sustainability;

- Supplying financial and technical support;

- Respecting cultural identity;

- Offering public accountability;

- Building direct and long-term relationships and,

- Educating consumers.

Carmen in action at the NATO summit in Riga, Latvia

FJ: If it is the businesses that you certify as a member of your federation that if a product is "fair trade" how do you monitor their practices of that business to assure it really is-since Transfair and FLO are not involved?

Carmen: As a reminder, FTF does not certify businesses. We screen an applicant's business practices and their commitment to fair trade using qualitative and quantitative information and external references. The processes that FLO employs are complementary, but distinct, from our work.

FJ: When I met with a representative of Transfair USA at the FTJ Conference sponsored by the Rapaport Group in Las Vegas last June, there was some concern about any jewelry company using the "fair trade" designation as a means of "green washing." Do you have any opinion about this?

Carmen: Consumers should discourage companies who seek to have a small part of their work offset other, less sustainable practices.

FJ: Is there anything else that you would like to add?

Carmen: Fair trade has a long history in North America and a bright future and items have been available in the United States since 1946 from Ten Thousand Villages and the first fair trade coffee company, Equal Exchange, opened in 1986. FLO was created in 1988; and, TransFairs USA and Canada opened their doors in 1999. The movement seeks to create positive change in the lives of producers by growing fair trade in all product categories.
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Both Jayden Adams & Marc Choyt are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

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