Many think that the sales pitch comes at the end of their presentation. The truth is that, in public speaking, you're selling even before you reach the stage and everything you do and say will affect whether your coffers will be full or empty at the end of your presentation.



Therefore your introduction is of vital importance. Even if you're speaking at someone else's event you have to take control of how you are introduced.

So here are 5 tips for making an outstanding introduction for your speech:

1. Write Your Own Introduction

Instruct the promoter as to how you want to be introduced. Give him/her your written introduction. Remember, promoters have a lot on their minds at an event so make their life easier by telling them what to say about you.

It need only be a paragraph but it should include 3-4 of the BIGGEST things that you want the promoter to focus on when they introduce you. You want to prime your audience as to what they can expect from your presentation.

2. Guarantee a Standing Ovation for Your Speech

Tell the promoter that you want the audience on their feet when you approach the stage. You want an audience that is energised and ready to take action from the very start of your presentation. You want a standing ovation even before you begin.

3. Demonstrate Your Energy and Vitality from the Get-Go

Approach the stage from the furthest point in the room. Walk briskly and confidently or even run up to the stage if appropriate - the latter is generally more suitable for men to do. You want to project energy and vitality and help add to the buzz of anticipation for your presentation.

4. Build Trust on the Sub-Conscious Level with Visibility

Once on stage stand in full view don't hide behind the podium. You have nothing to hide. If you're really nervous, and need a prop to hold onto, stand to the side of the podium. Your 'openness' and visibility will help to sub-consciously build trust with your audience.

5. Build Credibility on the Conscious Level with Your Success Story

Let your audience know why they should listen to you. Tell them what you have accomplished. Be factual. Give your audience evidence of your successes and unique qualifications to present to them.

Use pictures and tell a story. Remember your audience has come to hear you speak because you have achieved something which they haven't. They not only want to learn from you they need a reminder of what they can expect in terms of improved lifestyle and quality of life if they master what you can teach them through your presentation and ultimately the products and or services that you sell from the stage.