For example, you get in the elevator on the 20th floor and you see a man or woman that is very well-dressed. This person looks like an executive who could potentially be a good customer of yours. You're both leaving the same cocktail party. She looks down at your name tag and says, “Hi Randy, how's it going?” You say, “Okay, how's it going with you?”



Most people are curious, especially at these networking events, and like many other people, she asks, “Where are you from?” This is where you need to reach in your bag of IT marketing tricks and respond with your elevator pitch.

“A company that repairs, builds, and upgrades computers.” If her computers happen to be a mess, she may ask for a card or ask you further questions.

Examples of effective elevator pitches

“I'm xxx with xxx and we make it our business to help small and mid-sized businesses learn how to get the best benefits out of their computers, the Internet and networking productivity.”

Another one is, “Our service team specializes in on-site business service and networking solutions. We also provide consulting in the areas of network development and ongoing maintenance.”

Remember to Talk Benefits

IT marketing is all about the benefits, so it's important you give them to the people you're speaking with. You're talking about how you provide business services and you provide network consulting and if you can talk a little more about the types of problems that you help people solve, it might intrigue them a little more. You might even consider a call to action at the end, like ask them for an appointment for a consultation.

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