It seems like I've written at least a couple of hundred real estate letters over the last year. So, it may surprise you when I say "I hate writing letters." Writing for me is a stomach knotting, finger tightening, forehead creasing, gut wrenching experience. I guess that's why I avoid writing them as often as I do.
However, there's one good thing about the tortuous experience of writing letters and that's this...I love what a good real estate letter does for my business. A good letter generates leads that can be leveraged into paying customers, customers who buy, sell and rent real estate. Nothing has had as big an impact on my real estate business as has a single, but well written letter.
I wish I could say that my letters are magical, but they aren't. However, what I've come to realize is that somewhere along the way of becoming good marketer is that I learned the formula for letter writing success. Specifically, the letters are not about how good I am, but rather a reflection of how well I address the needs of the readers.
Real Estate Letter to Sellers
For example, most sellers want to sell their homes as fast as they can and for the most money they can get. So, my letters to them tend to emphasize the things that I do to effectively market their real estate; networking with agents known for always having buyers, spelling out the unique ways I'll market their home (e.g., market to grad students, college professors, physicians, investors, law enforcement personnel, fortune 500 company employees, etc.).
I tell them the things that they want to hear and then deliver on what I promise. I also sell them on the idea that I'll be available to them 24/7, while secretly hoping that they don't call at 2:00 AM. But just between me and you I'd be okay if they did.
Real Estate Letter to Buyers
On the other hand, letters to buyers emphasizes finding them a good deal, no matter how long it takes. Of course you want to sell buyers homes as fast as you can, but you have to respect the fact that they'll be spending hundreds of thousands of dollars, so a little patience is in order.
The difference between rushing a buyer into a home after only 2-3 three days of looking verses 2 weeks of looking before they find the perfect home is HUGE. In the first instance they'll know that you're all about you and that your main goal is to make a sale. However, in the second example they're likely to think that you have their best interests at heart and are therefore good candidates for a lifelong relationships...and referrals.
Capturing A Readers Interest
Summarily, an effective real estate letter captures a readers interest and compels them to action. It starts with an attention grabbing opening line that makes them stop and actually think about what you have posed. That's followed by a solution to their proposed expressed as a teaser. To get all of the specifics of your solution will require them to pick up the phone and call you.
But when it's all said and done I still hate writing letters, but I love what they do for my business.
Itv Real Deal Competition
I received information in my email inbox about all three of these products, but affiliate Project X is the only one I purchased. I figured many people who are in the same position I'm in would appreciate a quick review of this newest affiliate guide.
What you really wanna know: Is this a scam?
After having read this guide from cover to cover, I can truthfully say - absolutely not. This is the real deal, people.
Anyone who buys affiliate Project X is sworn to secrecy, so I can't be too specific. What I can do is give you a little idea of what‘s inside. This review covers:
**Affiliate Products
**Email List
**Articles
**Adwords
**Price
**Summary
I might as well tell you up front that this guide is only 50 pages long. This doesn't bother me, but some people may not be impressed by the page length. To each his/her own. Anyway, if you are an affiliate for Commission Junction, Linkshare or Clickbank, this information will be particularly useful to you. If you are looking for a step-by-step guide that shows you how to make money with affiliate programs, read on.
AFFILIATE PRODUCTS
While affiliate programs are an easy and inexpensive way to find products to market online, actually making money by promoting affiliate products is another story.
Ever get an affiliate check for under $100 and feel overjoyed that at least you earned SOMETHING?
Do you get tired of logging into your affiliate account and seeing lots of ZEROS?
Have you given up on affiliate marketing as a LOST CAUSE?
(mmm, not yet. I'm stubborn)
If you've spent any time researching income opportunities online, you know that there are lots of books out there on how to be a great affiliate marketer. Many people (maybe even you) have bought affiliate marketing “how to” ebooks that promised to reveal a successful system of promoting and pre-selling affiliate products. While there is no doubt that the authors of these popular affiliate guides are using a successful system to earn a healthy full-time income from affiliate sales, it's what the majority of us aspiring affiliate marketers DON'T KNOW that's causing our failure.
I'll be honest with you, affiliate Project X isn't going to give you a list of “sure fire” products that are guaranteed winners. If you need someone to hold your hand and make things easy so you barely have to do any work, then skip this guide. One thing that we all know (but forget sometimes) is that there are no guarantees in life. Same with affiliate systems. However, let me tell you, these big affiliate money earners have been holding out on us!
While they're doing X, we're doing Y, and that's why we fail time after time and they laugh all the way to the bank. Well, many of them won't be laughing long because affiliate Project X exposes their secret techniques and allows us long-suffering affiliates to get in on the action. Can you imagine actually making REAL MONEY as an affiliate? After reading affiliate Project X, I can clearly see it happening.
EMAIL LIST
You'll often hear big marketing gurus talk about their mailing list. “The money's in the list,” is a popular phrase. Of course, it's true. Many of us are on one big marketer mailing list or another. We've seen their sales pitches for various products. Many of us have bought these products from time to time--often with a sense of excitement. Finally, we're gonna learn how to make BIG money with this method or that. Uh huh.
You know what I'm talking about. I've gotten so jaded now that I tune out 99% of guru sales pitches. I'm only interested in buying products that teach me something specific or perform a specific function. Tired of the hype. Tired of the fluff. Just give me some good information straight up.
I told you I'm jaded, right? I actually bought one of Chris' products (Chris is the author of affiliate Project X) and really like it, so I'm already on his mailing list. However, I'm pretty sure I deleted all messages related to this Project X thing, because I assumed it was some hyped up information product I wouldn't be interested in. I actually re-discovered his guide on a popular marketing forum. Maybe you're on a big list and have received some information about affiliate Project X.
So, we all know it's possible to make good money from an email list by promoting affiliate products. Many have followed the list building principles taught by various gurus and have their own list. But what if you're putting a lot of effort into your list and getting very little monetary rewards?
Here again, there's the standard tried and true way that a majority of internet marketers are taught, and then there's the Project X way that only a few “in the know” folks are doing. Affiliate Project X reveals a really effective strategy to profit from an email list. Again, it's up to the reader to take action on this technique.
ARTICLES
All I will say about this is that if you are already doing article marketing, affiliate Project X will show you how to take this strategy to a whole new level. (psst! Your fingers will be busy)
ADWORDS
While I've used Adwords some, I admit that I don't have too much experience with it. If you do use Adwords a lot to bring traffic to your web site, then affiliate Project X will expose you to some information that you may find very beneficial. If you think that you already know how to market affiliate products using Adwords, I'm telling you that you don't know everything (all those other Adwords ebooks leave out this juicy stuff, why?). If you're not making decent affiliate money using Adwords, then you could potentially benefit from using the strategies revealed in the Project X guide.
If you're already doing nicely with Adwords and affiliate products, then you may want to skip this guide. These may be techniques you already know, and then again maybe not. These strategies are definitely for people who could use some help.
Currently, the affiliate Project X guide sells for $97 (this price may go up at any time according to Chris. It‘s already gone from $77 to $97). It's definitely not cheap and is what I consider an investment purchase. You have to weigh in your mind how much value you think you'll get out of this guide compared to the money coming out of your pocket. This guide isn't going to be for everyone, but if you want it and can't afford it right now--my advice is to put a little something aside each week until you can afford it. After reading the Project X guide, I feel it is worth every penny--believe me, I do not take spending this kind of money lightly, especially since I'm not a big earner--yet.
SUMMING IT UP
Overall, I'm extremely satisfied with the information I received in the affiliate Project X guide. There is no filler in this book. Trust me, you will drink up every word as if it were an oasis in a dry desert. There's nothing like having someone on our side for a change. Someone willing to spilll the secrets of the big earners instead of quietly hogging all the prized information for themselves. Affiliate marketing has turned a corner, and a lot of us will reap the benefits of this new era.
Both Lanard Perry & Donna Monday are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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