A Guide to Business

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Jackie Boyz Greatest Lie

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Go to school, graduate, get a good job with a good company, accumulate retirement savings, and use these to do everything you’d ever wanted to during your retirement?



If that’s what you’ve grown up expecting you may be in for a big surprise. Only 5 people in 100 who follow this route can look forward to a comfortable retirement. Are you shocked?

That means a whopping 95 out of 100 hardworking people who try to follow this route are going to have to rely on inadequate pensions, social security, and family assistance to live out their golden years. Not a happy picture.

Just take a look in your community to see how few retirees are financially independent. If you know any that are truly financially independent then you’ll probably find they did it on their own.

So, if you want to want financial independence what are your options?

You could pray that you’ll be one of the 1 in 180 million people who hits the lottery or you could inherit a fortune when your aged maiden aunt checks out. Another way could be a life of crime, but I warn you that your chances of reaching retirement age, let alone enjoying it, are really slim.

In reality there’s just one way you can ever be financially independent..

You have to do it on your own.

I’ve just read some fascinating statistics about age and self-employment:

“According to recent studies 22 percent of men and 14 percent of women over 65 are self-employed. That’s compared to just 7 percent for other age groups. According to a Vanderbilt University study the number of entrepreneurs in the USA age 45 to 64 will grow by 15 million by 2006. That’s compared to a 4 million decline for entrepreneurs age 25 to 44."

And: “Self-employment among American workers increases with age, with the most dramatic jump occurring at age 65."

Don’t worry help is at hand. With the advent of the Internet there’s a whole new world out there, and, most importantly, it’s a level playing field. (Finally I can say it…Size doesn’t count). There are more than 500 million consumers out there and with a good plan, you can learn to build your financial independence with your own online business.

Before you say “I can’t do it" let’s chuck out some of the most common reasons people give for not wanting to start an online business:

Objection #1: I'm not smart enough to have my own business.

This is unlikely to be true. Successful businesses are run by people with vastly different capabilities. Running your own business is about solving people’s problems and not about how smart you are.

Objection #2: I don't have the time it takes to start or grow an income source online.

Unless you’re already working 80 hours a week, you can probably find time to start building an online business. You’ll probably need to find 2 hours a day (14 hours a week) to successfully build your business. (Not too much is it?). It’s really all about organizing your time. How about using your commuting time to record ideas for a business?

Objection #3: I don't have the money it takes for a new business.

The cost of starting your online business needn’t be expensive – certainly less than starting a real world business. I’ve managed to get going for about $500, but believe I have wasted some of that.

Objection #4: I'm not an expert at anything.

No matter what your background there’s probably something you know that somebody else doesn’t. That makes you an expert to the other person. Just do some research and before long you’ll find that there’s something that you can teach others.

Objection #5: I have nothing to sell.

There are two parts to an online business a product and people wanting that product. You can sell other peoples products (just like real world) if you know what people want.

Objection #6: Someone is already doing what I want to do so it is useless trying to compete.

Of course other people are already doing the same thing but that’s true in the real world too. Just do it better. If there aren’t others doing the same thing you probably can’t make money out of it. Competition shows that there is a market for your product/idea.

Objection #7: The only people making money are people telling others how to make money.

When you start on the Internet Marketing route you’re desperate for information and in finding it you sign up with everyone offering to help you – these are the guys (and girls) offering their services as business advisers. They are not the only businesses on the ‘Net but they are the ones you’ll come into contact with first.

Objection #8: I've tried plenty of business opportunities with no success -- it's just not for me.

Maybe it's not, but chances are, your failure is from chasing different business opportunities, instead of building your own business from the ground up.

Objection #9: I'd need a top search engine ranking to get anywhere and that's almost impossible.

Search engine positioning is not the be all and end all. There are other ways to find traffic and customers.

Objection #10: I'd need a big advertising budget to get any results.

That’s simply not true, the ‘Net is the perfect place to do business with a small budget.

The greatest lie out there today is that, if you get a good job and slave away for 40 something years, your retirement years will be golden.
Jackie Boyz Greatest Lie
The "everyone is your prospect" (and other tired theories), end up making you feel frustrated and incompetent, not to mention it sets you up for failure.

Why? Because you go out and try to "sell" your product or your business opportunity to everybody you come in contact with and then feel like a loser when people repeatedly tell you they're not interested!

Here's the reality: not everyone is a prospect for your business opportunity or product despite what you've been taught. Shocker huh?

Although your upline and in some cases, your company has drilled it into your head that everyone is a prospect for what you're marketing, you must keep in mind you're in business and not everyone wants what you're selling.

You must also know that it's to your company's benefit for you to think that you have a huge market with wide-open arms just ready for your product. That's probably how they sold you on the opportunity - right?

Take for example the three foot rule. The three foot rule is an offshoot of the "everyone is your prospect" theory. This is where you find a catchy phrase to start a conversation with anyone and everyone who's unlucky enough to venture within three feet of you. The goal is to "work" your opportunity into the conversation. Don't you feel phony when you do this?

Don't get me wrong, there's nothing wrong with making small talk with strangers when you're out and about, but if your only reason for doing so is to get an "opening" to pitch your business, then its contrived. Besides, most people can sense when you're insincere and fake. Who do you think you're fooling?

Now, think about it. What kind of role-modeling are you showing for your potential prospect anyway? After you pitch them your opportunity, the first thing that comes into their mind is, "will I have to go up to strange people in public places to recruit for my business too? I don't want to do that... this is not for me."

You are making your potential prospects even more resistant to your proposition with your actions and you don't even know it. But maybe you do, because the three-foot rule and the other "lies" you've been practicing and believing in have not been working.

It's a reality that you feel awkward prospecting this way, but your upline says it's one of the "techniques" we use. Your family hates taking you out in public places, like restaurants and stores, because they know you're going to launch into your network marketing spiel at any given moment. They're embarrassed and ashamed you work your business this way. You're like a lion on the prowl in the Serengeti!

The more you conduct yourself this way, the more you feel a lost of your dignity. You feel like a schmuck, like the creepy guy that sits alone in the back of a movie theatre watching a children's' flick and talking to himself.

Despite what you've been told, not everyone is your prospect. That can never be! Some people are happy working a job. Some people are so fearful and distrustful of business people that they could never muster up the courage to become one of them. Some people don't like risk. Some people just aren't qualified to be their own boss.

By now, if you've done the three foot rule for any length of time, you know that it is not a good use of your time. In fact you are getting frustrated, and angry that you have to resort to such tactics, but you feel you are obligated to use any wacky prospecting technique your upline comes up with.

If they told you to dress up as a clown complete with the big red nose and rainbow curly wig and go door to door prospecting, you'd do it because they told you it worked. You want to be teachable and trainable, so you do anything they tell you to do, much to your displeasure.

Around about now you are ready to quit. You've had enough of the "everyone is your prospect" lie and other lies. The reason you are not having much success is because...

You are not going after your target market! Your job is not to convince, bribe or convert anyone into having a business. Your job is to talk to people who are on the same page as you. In other words you want people who are actively seeking out a solution to their problem and you want them coming to you first.

When people seek you out, you are seen as an expert. When it's the other way around you are seen as a pest and a desperate one at that. Why would you want to waste valuable time trying to convince uninterested people of your opportunity or to try your product?

The reality is that if you keep believing the "lies" or the ineffective marketing techniques your upline is telling you to do, you will not have much success if any success at all.

If you want to have massive success you must go after your target market. I promise you that you will drastically reduce your chances of failure in this industry by doing so.
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About Author
Both Hugh Goble & Corrisa Malone are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Hugh Goble has sinced written about articles on various topics from Finances, Small Business. Hugh Goble has spent nearly 30 years starting and running his own businesses. He has been online for just over a year and offers coaching to Internet startups. Visit his main site at. Hugh Goble's top article generates over 22200 views. to your Favourites.

Corrisa Malone has sinced written about articles on various topics from Accounting Bookkeeping General Svc, Finances and Network Marketing. To find out what other lies are hurting your chances of success please visit: Corrisa Malone is a successful home bu. Corrisa Malone's top article generates over 90500 views. to your Favourites.
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