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James Brown Make It Funky

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The number one thing you want to consider is the cost per contact you are willing to afford.

Say you manufacture and sell expensive pieces of equipment for a specific brand of industry. Each sale will report a five figure earning, and each prospect or company interested in your services has a higher probability of becoming a customer than if you sold something more common or cheaper. Then, you need to make the following calculation: how many of your commercial contacts will actually become customers. That is to say, from one hundred contacts your Sales Dept. people approach, five percent actually purchase any of your services. So from every hundred of branded promotional items your people hand out, five of them will become customers and render a fifty thousand dollar profit -this is obviously a rough calculation, not taking into consideration the rest of innumerable expenses involved in the production and selling of an item.

In this case, it obviously makes sense investing in rather expensive cool promotional items. Later we will approach this notion: more expensive does not necessarily mean cooler. What you need to do in this case, is to invest your money on more permanent, useful stuff for your customers, that they will use frequently, so as to maintain your brand present and handy. After all, that is the goal of promotional gifts: not only to leave a positive imprint on our prospects, but to be completely sure the customer will have the phone number real handy when the moment comes. You may argue “He could google you”. Yeah, but why take the risk.

A little role-playing is never too shabby. Put yourself in your clients' shoes. Think about what they need in their day to day activities. What their habits are. What are their actions and labors to which they devote a great deal of time. You also need to consider you want your article to be present there, next to their phone or their laptops; let your phone number or your e-mail be the first resource they run to when they are in need of an immediate, professional response.

Playing again the role of the expensive equipment manufacturer, imagine at first impulse you are to fall like a sucker for a set of golf clubs. You better think again. Most probably, they won't keep them in the office, at hand, where you want them to be. Also, remember golf lovers are very sensitive about their clubs, quality, brand, etc. If you are not a golf expert yourself, but you are rather dazzled by the singularity of the item, you run the risk that your clubs will be discarded, and end up lying in the garage, as if somebody gave Roger Federer a tennis racket. Will he use it at Roland Garros final?

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James Brown Make It Funky

In my view, each day is an opportunity to make life anew. I often help people to create something new when I hear a story repeated again and again.

Even if I am hearing a story for the first time, I can feel the resonance of an oft-repeated saga. I start to yawn as I hear or see the needle move along the groove. Truthfully, whether this is a wonderful story or a not-wonderful story, I can feel or hear or see the pattern. My awareness is heightened when the oft-repeated story recounts a situation the person does not wish to recreate.

Now, let me quickly say that I have experienced some incredibly engaging story tellers who do not bore me with their repeated stories. When the story teller is engaged with the creation of the story and sees it as new, the listener is more easily engaged. The master story teller lives a story as if it is being told for the very first time, created right now in this moment. Sometimes the master story teller plays with the listener or listeners in a magical in-the-moment way. So, there is story telling and there is story telling.

Perhaps it is risky to go on record saying that I am bored by the repetition of a story. Clients who work with me in one-on-one sessions know that I do not encourage their telling disempowering stories. Sometimes they just need to tell it one more time to someone who is able to listen deeply.

When a caring person listens deeply to a disempowering story, the pain can dissipate for the speaker. When I say "listens deeply" I refer to a skill that is rarely practiced. I mean that the listener is truly with the speaker, not sympathizing and not being reminded of another, similar situation. And certainly not giving advice or telling his or her own story! I mean the deep listener listens attentively in as many ways as possible, fully present, fully in the moment.

When the deep listener gets sucked into the drama, listening is no longer happening. The listener now colludes in creating more of the same rather than in helping the person to accept that life is created anew in each moment. The future is created by the present.

Whatever you give your attention to expands. Your focus of attention is your key to happiness. You may forget this dynamic from time to time. That is one of the values of having a listener who cares enough to interrupt a destructive pattern. You argue for limitations when you try to prove how "bad it is" by retelling a disempowering story. It is a pattern worthy of interrupting.

It is the rut-producing story-telling which creates more unwanted situations that inspires me to say: "Stop! Make it new!" Or, "Can you say that in a way you have not said that before?"

Every single moment of your life represents an opportunity for a new beginning. Every in-breath begins life anew; every out-breath releases the past. Every minute you are different from the minute before, with new cells, new energy, new life. Future experiences are not created by past experience, but by your current thoughts and feelings about those experiences.

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About Author

Both Andrea V. Smith & Jeanie Marshall are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Andrea V. Smith has sinced written about articles on various topics from Travel Insurance, Family and Home Management. Andrea V. Smith is a Marketing Specialist on promotional items. All sorts of promotional items for business and cool promotional items available just one click away.

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