The joint-venture was set up in July last year and is setting up a plant in Manesar, near Maruti's new production plant. Maruti-Suzuki holds 30% in the joint-venture with the rest held by Bellsonica – one of Suzuki's traditional suppliers in Japan.
The biggest loser is expected to be Jay Bharat Maruti, Maruti's traditional medium-sized sheet metal components supplier. Along with Caparo Maruti, Mark Auto (now SKH Metals) and Rasandik Industries, JBML accounts for most of Maruti's sheet metal requirements. JBML is one of Maruti's top five suppliers in terms of value.
Bellsonica's Indian venture is likely to overlap the most with JBML's share in Maruti's sheet metal component requirements, supplying the same type of components. Sources pointed out that JBML, which supplies around 90 sheet metal components for the just launched SX4 saloon, was offered less than 20 components by Maruti for the Model P, a small car under development by Suzuki, slated for launch in October 2008, to be manufactured in Manesar and slated for export to the European market. Maruti is targeting exports of 150,000 units per year of exports of the Model P, apart from huge domestic consumption, once it is introduced. The Model P will also be badged as a Nissan and that will account for 50,000 units as well.
Ironically, Bellsonica has been one of JBML's technology providers in the past.
JBML is not the only probable loser because of Bellsonica's Indian venture; Caparo Maruti, Mark Auto and Rasandik Industries are all likely to see their average content per vehicle with Maruti go down in the near future.
In another development, the four sheet metal suppliers were amongst the top ten worst rated suppliers at a recent Maruti supplier convention.
Not surprisingly, the sheet metal suppliers have been working at increasing the share of non-Maruti business in their total revenue. JBML has established a number of companies under the "Neel" umbrella which are responsible for non-Maruti businesses. These include a joint-venture with Thai Summit. JBML is already supplying to Tata Motors, Toyota, Ford, Ashok Leyland, Honda and several two wheeler companies as well as Tier 1 suppliers like Delphi.
Caparo Maruti is also aggressively expanding beyond Maruti. It is already supplying to General Motors and Eicher Motors and is looking at expanding to other OEMs as well.
Joint Venture Memorandum Of Understanding
A joint venture loan is one that is created through an affiliation in which both parties will share the losses or profits of the venture. It is similar to a partnership in that respect and a formal agreement is in effect between the parties. It is different from a partnership in that this specific venture is for one particular project only. The relationship between the two parties does not extend beyond this one project.
A borrower might choose to acquire a joint venture loan over conventional loans for a number of reasons. Developers might seek out a joint venture loan when the need for additional capital is realized.
The sums that are borrowed for large commercial projects are huge and sharing the equity in the project with the lender is sometimes more agreeable than debt financing. This type of loan is sometimes referred to as an equity loan for a commercial project.
A joint venture loan is set up so that it helps to maximize the cash flow to create the most advantageous scenario for the investors. This type of loan can be used to finance a wide range of projects. In order to qualify for such a loan, the borrower needs to show that he has real equity to back up the loan or the venture has at least 10 % of the equity invested in cash.
A joint venture loan is usually acquired from a private investor or an investment bank, typically located in a geographic area near the borrower, and interested in that particular type of project. Private investors generally look for a project that displays a great potential for profit.
The borrower typically has a solid idea for the project as well as a strong company. He is, however, lacking opportunity capital. A joint venture loan enables two parties with individual strengths to join together to form an alliance whose sum total is much stronger than the individual entities. The individual expertise of each party is used to create optimal performance of the project.
Due diligence and proper planning are part of the process for acquiring a joint venture loan. Joint venture loans usually have short terms such as 3 to 5 years for their disposition. Commercial projects that qualify for this type of loan have attractive equity.
Projects that might qualify for joint venture loans include Commercial Hi-Rise, Commercial Mixed Use, Shopping Centers and Malls, Residential Developments, Hotels, Luxury Housing Developments, Resorts, Casinos, Medial Facilities, Entertainment/Sports Facilities, Office Buildings/Parks, Transportation Facilities, and more
Both Deepesh Rathore & Jaipreet Singh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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