Search Engine Optimization


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Key Words Search Engine

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Search engine optimization is done, to rank among the top 10 position of the search page result. Ranking among the top 10 position, especially in the first position or among the top 3 means more traffic to your site. People tend click the link from among the top 5 search results. So naturally ranking among the top, brings more organic traffic to your site. A website without traffic has no meaning, as no traffic means no profit.

Have A Domain Name With Key words

The importance of having the right set of key words, starts from your domain name. Your domain name should contain key words to rank well in the search page results. Don't go for fancy name or personal name for your domain name. If you are developing a site for dog training, your domain name may have the key words like "dog training tips". The given name is an example only. You have to know more facts in this regard. Avoid using common key words as the competing websites for the given key words used to be high. The main two words, 'dog training' will be more competitive and your will find it very difficult to rank high for this set of key words. You can add 'pet' and 'tips' to the key words, 'dog training', as 'pet dog training tips', to make your domain name more specific. A key word phrase is a set of key words. You can go for a maximum of four key words in a key word phrase. Going beyond 4 is not advisable.

Use Key Word Tools

Using key words tools is the best way of zeroing in on the right set of key words, with less competition and more searches. Key word tools help you to find out the, frequently searched key words of your niche field and the competition for that particular key word phrase. Select a key word phrase which has more search counting and less competition. After selecting some set of key words, check for the availability of domain name. Google key word search tool gives the key words in the order of search counts and number of sites competing for that phrase. Yahoo overture gives the number of search count. Word tracker key word search tool is the best option for scientific search of key words. It is worth paying for the word tracker. It also comes with a free trial.

Key Words For Your Contents

By this time you would have understood the importance of having key words in your website domain name. If your site domain is "pet dog training tips", it stands a good chance of ranking well for the key word search phrases like 'pet dog training', 'pet dog training tips' and dog training tips. Again it is stressed here that, it is an illustration only and you have to spend some time in getting the right set of key words of your niche field, for your domain name.

Not only your domain name, but also your contents need, traffic pulling key words. Traffic pulling key words means, the key words which are more searchable and help you to rank well in the search results, to bring in organic traffic. You may place more content pages to your web site. In the above example you can add contents like, 'dog foods recipe', 'caring your dog', dog disease symptoms' and etc. Select the proper key words for each content page and use them with the permissible limit all over the contents for good search engine ranking. Give a title for each page with the correct set of key words. Put the relevant key words in the meta keyword tag and meta description tag.

Some search engine optimization companies will drain your money by promising a top ranking for your website. They will do it by optimizing your website for key words which are not frequently used in searches. Mere Ranking among the top, for any set of key words is not important. It is vital to rank for a key word phrase with more number of searches and having less competing sites. If you are going to use the services of a seo company, double check their credentials.

Author Information: Having the traffic pulling key words in your domain name and your content pages, is the foundation of your web development process. Spending a good amount of time in researching for the right set of key words of your niche, will highly reward you in the long run. Place yourself in the shoes of the searcher and select the key words many would normally use to more details about your niche field.

Key Words Search Engine

Before you build your site or begin any internet marketing project, the most important step in is to wisely choose the keywords you will build into your site and into paid search campaigns. . The keywords chosen will determine if you will be on the first page or farther down the list. Let's take a look at common errors in selecting keywords.

Be Consistent

Key words once chosen should be stuck with. It takes time to build back links and to keep building back links for the key words you choose. Many web marketers do not even write down their keywords and make up new ones as they go along. It is far better to do your research, choose wisely and stay with your choices.

Choose Niche Keywords

To choose key words, you need to ask yourself what someone looking for your products or services would key into a search engine. Try to think like your customer. This is where you can get a big advantage over your high-budget competitors. For example, if you were looking for a company that would lower your credit card payments, I believe you would key in "lower my payments" or "reduce payments". I recently came across a client in this industry who used key words like "unsecured loan consolidation". These are great keywords for bankers but not words potential clients would use often. Stick to the words real people use in search inquiries.

We also suggest you do a little research with Google Key Word Tool or other program to determine which key words you want to dominate and go for smaller niche markets, not large general markets.

For example, let's assume you want to sell a product to people interested in internet marketing. If you chose the most common key word "internet marketing", the good news is there are 184,143 searches on that key word each month. The bad new is there are 44,500,000 entries that Google pulls up. In addition, there are 56 competitors paying for ads on Google with those key words and they are bidding $6.00 per click. This key word will be tough to compete in and very tough to get to the top of the pile. It will require a big budget and lots of work to succeed.

If you chose instead "Internet Marketing Consulting", there are only about 2,000 searches per month on Google. BUT (and it's a big but) there are only 70,400 entries to compete with and that is a much easier group to dominate.

2,000 searches per month may not seem like much but it is about 66 per day. You can make money by getting a high percentage of the 66 per day instead of being on page 27 for the big search.

To get past big competitors with general key words like "internet marketing" will take a lot of work and a lot of money. The web site that comes to the top of the search for "internet marketing" has 26,100 back links. That means that to get to the top, you will need to create something like that many back links....and that's a lot of back links.

If you chose "internet marketing consulting" the top company has only 445 back links. By choosing less poplular searches you can actually get to the top of the search engines with just a few months of hard work generating back links.

As you can see, choosing the right niche key words can be far more profitable. Getting to the top of the search engines is possible. It is more profitable to get to the top of 10 key words with 4,000 searches a month each than it is to try to dominate one keyword with 40,000 searches a month.

Choose wisely and be consistent. It will pay off handsomely.

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About Author

Both Sankarpandian & Carl Davidson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Sankarpandian has sinced written about articles on various topics from Search Engine Marketing, Energy Healing and Flirting Tips. The Author's website presents, proven and internationally acclaimed Internet business tools to start and develop your internet business.Free business opportunities to work from home. Articles on business opportunities, web development and online marketin. Sankarpandian's top article generates over 1900 views. to your Favourites.

Carl Davidson has sinced written about articles on various topics from Fitness, Health and Computers and The Internet. This article on internet marketing discusses little-known secrets of choosing key words to direct traffic to your site. For more information, visit

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