Keyword Density and Search Engine Optimization

If you looked into Denver search engine optimization (SEO) in the last couple of years, you

probably got a bunch of information about keywords. You learned a lot

of ways, some of them a bit tricky, for maximizing the keywords on your

website so as to improve your ranking on the search engine results

pages. Keywords have been around for a while now as little tools for

making the content of your page look attractive to the software, called

spiders or web crawlers, that major search engines use to find relevant

sites to match user’s search terms.

Ways to Use Keywords

There are several ways that sites use keywords to get a boost in the

rankings, and not all of them are legitimate anymore. Here are the

basics:

•Content - You cram as many keywords into your content on each page as possible. This usually meant up to fifteen or twenty keywords per page, and that is a lot of

keywords. When a user read the page, they were inundated with words

that matched what they were looking for. Unfortunately, the content

itself was seldom as useful as it could be since it was more focused on

keyword density than on helpful information.

•META tags and alt tags

- These are the keyword placement opportunities found in the HTML code of each page on your site. The search engine spiders would crawl through this

code and look for matching terms. So even if you didn’t talk about a

particular topic on one page, your META tags could claim you did and

draw visitors. Alt tags are the same thing but for images.

•Page titles and descriptions -

If you could get the right combination of keywords in your page titles

and the brief descriptions embedded in your source code, you could get

the attention of search engine spiders. So Denver search engine optimization

teams were suggesting some pretty keyword dense titles and descriptions

that were not necessarily accurate or useful to the visitor.

Keyword Evolution

Today, these are still valid placements for keywords. You can use them

in your content, place them in your page titles and descriptions, and

embed them in your HTML code in the form of META tags and alt tags. The

difference in the most recent search engine software changes and the

spiders of old is the type of keyword use they are looking for. More is

not always better today. In fact, a bunch of keywords crammed onto a

page of useless content will not boost your ranking, rather it might

lower it.

Instead, search engine spiders are looking for keywords that occur

naturally in the text of a website. For search engine optimization, Denver

businesses are going back to the natural way of presenting information

on the web. Articles with useful information, META tags and alt tags

that accurately describe what’s on the page, and titles and

descriptions that direct a user easily to the information they need.

These are the SEO methods that work now with major search engines like

Google.

So when you’re thinking about SEO, natural is the keyword of the moment.

This article was written by Sytsma Morris-Reeves. Mr. Morris-Reeves

runs NewMediaDenver,an Internet technology company located in

downtown Denver, Colorado (http://www.NewMediaDenver.com).

Mr.Morris-Reeves is a highly respected Denver SEO Expert since 10

years, and he constantly develops and stays current with all the latest

SEO and Link Building

Techniques.