The need of a flaw-less, any-time and any-where communication process necessarily catapulted the functioning of a mobile phone to an enviable proportion. With the recognition of the necessity, cost-effectiveness, and ease of use, individuals are taking to the shelter of mobile phones in an unimaginable quick steps. Sensing the situation right, the leaders amongst the mobile phone makers have come up with mobile phones meeting to the expectations of users, and even awe-inspiring them with few innovative examples. And to name few trend setters, who have created a niche for themselves by their proactive and innovative steps, Samsung occupies the forefront. Now be it the ultra-slim 'Ultra-edition II' phones or the ones famous designer variants, latest mobile phones from this South Korean Electronic giant have enamoured their onlookers with exceptional exterior design and feature-packed interiors.

Amongst the crowd of invincible beauties, the two of the recent-most gifts from the house of Samsung to the mobile world are the ones named by Samsung McLaren Z720 and Samsung Serene E910.

Talking about the Samsung McLaren, the phone that resembles the 'McLaren Mercedes F1' racing car, comes customized in colors of the McLaren - a chrome silver cover with highlights of Vodafone McLaren Mercedes team red color.

The phone showcases exclusive inscriptions of 'Vodafone McLaren Mercedes' on the whole surface with the menu screen designed like a tire wheel that gives the phone the feel of a racing car. This 3G HSDPA enabled handset includes video clips and images of the Vodafone McLaren Mercedes F1 racing car as well as a sleek menu design, special ring tones of running engine, a 3 megapixel camera, and a Bluetooth along with the host of other functions.

The Bang and Olufsen Serene or simply Samsung Serene, is a creative fusion of advanced audio and video technological prowess of Bang and Olufsen with expertise of Samsung's in mobile telephony. On the first look the phone, one is sure to get awe-struck with the significantly different design of this phone. An interesting screen position comes along with a circular keypad concealing a loudspeaker behind. This tri-band GSM (900/1800/1900), GPRS and Bluetooth enabled phone comprises a 0.3 megapixel VGA camera with a 2.1" display that allows wide 320x240 pixel resolution in 262,000 colours. It also comprises a WAP 2.0 browser, and an email client.