Creating Sustainable Benefits in Lean Six Sigma using Change Management Process
Using Change Management Process to achieve sustainable benefits in a Lean Six Sigma deployment
Many companies struggle to get good traction with their Lean Six Sigma deployments. They spend time training Six Sigma Green Belts and Six Sigma Black Belts and launch an initial set of projects only to find that very few of the projects actually get completed, and that even fewer are able to create truly sustainable benefits. Why is this and how can it be prevented?
The main reason for these issues of traction is that those responsible for the deployment (or perhaps the General Leadership within the Company) fail to take account of the fact that introducing Lean Six Sigma is a major change for a Company, and that to be successful Change Management techniques need to be employed.
Jack Welch, who introduced Lean Six Sigma into General Electric (GE), was well aware of this fact and utilized a GE programme called ‘Change Acceleration Process', or CAP for short, to manage the Change Management side of the deployment.
One of the key concepts of CAP is the E=Q*A equation, where ‘E' stands for ‘The effectiveness of any change programme', ‘Q' stands for the ‘Technical Quality' of the programme, and ‘A' stands for the ‘Organisational Acceptance' of the programme.
Now imagine we were to mark both the ‘Q' side and the ‘A' side of a deployment with scores ranging between 1 and 10. Since the overall effectiveness of the programme ‘E' is the product of both ‘Q' and ‘A', then it is clear that we need to get good scores for both to be truly effective (a score of at least 60), and obtain the traction required to achieve a sustainable Lean Six Sigma programme.
Most of us in the Lean Six Sigma community, being the type of people that we are, will ensure that the ‘Technical Quality' of our Lean Six Sigma training is high. This can be achieved by utilizing a recognized deployment model from a selection of the well known consultancy companies, and so we should easily obtain an 8 or more score for the ‘Q' side of the equation. How many of us could put our hand on our hearts and say, however, that we deserve such a high score for the ‘A' side of the equation? Thus if we can only truly deserve a 2 or 3 for ‘Organisational Acceptance' then it is not surprising that we struggle to get traction (as the equation would predict - 8*3=24).
Some organizations don't help the Belts with really good Six Sigma Champions and Process Owners, fail to free them up to spend the time they need on their projects, don't ensure that the correct systems and structures are in place to support them, and then complain when the belts fail to deliver!
So important was Change Management to Jack Welch that he urged those engaged in change within his company to spend 50% of their time on ‘A' side activities. Yes - you did hear that right – 50%. Now GE's CAP programme had a whole bunch of propriety tools to assist the change agents achieve a good ‘A' score, but there are many other tool sets you can use.
Goals - define and communicate a common vision and objective for the programme
Process - develop an implementation plan, tools, milestones, and determine how to measure results
Organisation - implement an organizational structure to support people/skills as mapped to processes and goals
People - training, motivation, career planning & communication
Rewards - plans to recognize success and learn from failure
Such a model will help ensure you consider all the vital elements, but never underestimate the time and effort that will be required to ensure you obtain the high ‘A' score vital for a successful deployment.
What if you are already within a deployment and suffering from a lack of traction? Well it's never too late to start addressing the Organisational Acceptance element of a deployment. Take a sounding of the gripes of the Belts, the workers and the management and put a plan together to address the issues.
And remember that sending out a bunch of unsupported BB's and GB's into an environment that has not been property prepared is about as effective as sending the troops into ‘no mans land' to face the machine guns. Always consider the need for ‘Change Management' unless you're happy to risk your Belts being shot down.
Lean Six Sigma Process
The exact Six Sigma tools and techniques employed may differ from organization to organization depending on specific project requirements, but the basic concept or methodology that is used in most implementation projects is Six Sigma metrics. These metrics are quite effective because they help in selecting the most effective solution for a given problem. The metrics are also used for analyzing the effects that different variables have on the outcome of a suggested plan of action, based on which the management can then make the necessary changes required.
The metrics also measure exact effects, based on which all the variables are classified into different categories, making it easier for the management to find exactly which variables are creating the maximum impact and the ones that are quite dormant. Management can then concentrate on the variables that are creating the maximum impact, something that is certainly the right thing to do because it will be quite difficult even for a small organization to consider all the variables involved for making a decision.
Attracting Customers
You might think that the metrics can only be used in the manufacturing sector, but you will be surprised to know that Six Sigma metrics are just as beneficial for service sector companies as they are for manufacturing companies. As evidence, take the example of a website that has implemented Six Sigma concepts and methodologies.
Such a website will certainly be able to attract more visitors because by using Six Sigma metrics, the website managers can determine exactly which variables (site design, navigation, color schemes, user-friendliness, overall looks, and others) are having the maximum influence on customer behavior.
Based on this, they can then make the most appropriate changes on the website so as to make it more desirable to the majority of online visitors. It is just like carrying out renovations inside a shopping mall in order to make it look more attractive, and in turn attract more and more customers.
Increasing Sales And Improving ROI
Six Sigma metrics can also be used for improving the ratio of actual sales and casual visits by identifying and eliminating variable factors that might be deterring online visitors from clicking on the "BUY" button. Now, don't start thinking that such targets can be achieved in a single day; Six Sigma is based on the concept of continuous quality improvements, and as such it may take some time before the desired results actually see the light of the day.
However, when the objectives are finally achieved, the business, which in this example is a commercial website, can hope to witness a substantial increase in it's sales volumes and in turn get an improved ROI (return on investment) - something that is necessary for the long term success of any organization, big or small.
Both Mike Titchen & Tony Jacowski are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mike Titchen has sinced written about articles on various topics from Change Management, Six Sigma. Mike is a highly experienced MBB and has worked in both manufacturing and financial services industries, teaching all Six Sigma courses including. Mike Titchen's top article generates over 2900 views. to your Favourites.
Tony Jacowski has sinced written about articles on various topics from University, Six Sigma and Information Technology. Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solution's Six Sigma Online offers online and certification classes for lean six sigm. Tony Jacowski's top article generates over 90500 views. to your Favourites.
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