1. You will learn how to write successful direct mail packages and ads step by step



The way I learned to write direct response letters was slow, almost organic. I picked up a little knowledge at a time as an agency junior. With this course, every step is laid out for you. In fact, it is the first time I have ever seen the process so clearly presented and taught. Yes, I am familiar with the material in this course - but I had never seen it all together in one place, with each element linked to the next.

I often moan about online writers just dashing off a first draft and then uploading it to their site. With direct response writing, that just doesn't happen. Every paragraph, every subhead, every sentence and every word has its role and purpose. It's about detail, about sequence, about pace and flow. And when you do it right, that 'construction' becomes invisible and you just read a great piece of sales writing.

This course takes you through everything, step by step. There are no blank spots, no elements of a successful direct mail piece or direct response ad that are left unexplored or unexplained.

2. And more than just letters

Successful direct mail packages are made up of more than just a letter.

You have the envelope, the order form, the lift note or buck slip and often a brochure. All these elements need writing and designing. They all need to work together, supporting each other. All play a part in delivering the promise, presenting the benefits and overcoming doubt. You need to work with all these pieces to make an offer, provide a premium, deliver a guarantee, and drive a response.

All this is covered in the course.

3. You will learn by example

The course itself includes numerous examples of great copywriting. Whole sections are built around letters and ads that have worked extremely well. I think this is a great way to teach. If you want to be a great copywriter, for more detail visit www.killer-sales-letters.com you need to immerse yourself in the best of what others have written. Enjoy the writing, then deconstruct it to see why it works so well.

In addition, the course box includes a 320-page book that is filled with the best of the best. It is called, "Hall of Fame. Great Selling Ideas from 50 Super-Successful Direct mail Letters and Direct Response Ads". Like direct response writing itself, this course is based on facts and results. This course isn't about opinions and personal whims - it's about what has been proven to work. That's how direct response is. That's how this course is built.

4. You will complete exercises and assignments

This isn't a 'book' about copywriting. There are numerous exercises you are asked to complete and there are assignments you will be asked to write and submit. That may sound a little scary, for more detail visit www.web-sales-letter-supreme.com but it's the only way to learn. You can't learn to be a copywriter by leaning back and just reading about it. You have to lean forward and actually do it. Time and time again.

5. You will learn how to sell yourself and build a business

Can you really build a six-figure income as a copywriter? Sure you can. I did, and some years those six figures are pretty big. And I'm not one of those huge names where you think, "Sure, HE did it, but I bet I couldn't."