Much of the world's trouble arose as people blame others for their misfortunes. When criminals are jailed for murder, they blame it on their childhood abuses that have caused them to be angry against society. Teenagers got addicted to drugs and they blame it on their divorced parents that caused them to be delinquent. People get obese and sue the McDonalds for serving fat-laden hamburgers. No wonder, we are increasingly becoming such a litigious society. During the Asia financial crisis in 1998, some Malaysians were blaming the IMF, or ? It's all Mahathir's Fault for the crisis?.
The buck should stop with you. Troubled companies should take responsibility for their pathetic state of affairs because of their past actions. Otherwise, there is no accountability and recognition of one's mistakes. Every action results in positive or negative consequence. Learning will not take place if one does not take cognizance of one's erroneous ways.
Many executives think that ?corporate wellness? is a question of the economic situation, competition and customers? behaviour. Companies do not self-critique its corporate culture and management, Similar to physical wellness, most people thought that it is letting the genes determine the health. They do not eat more vegetables, exercise regularly and maintain good mental health. The individual or corporate efforts are not so important. However, this belief is an illusion as we are responsible for our own physical or corporate wellness.
It is found that our behaviours as well as emotional and spiritual make-up can affect our physical health. Corporations too should take responsibility for its own wellness by taking personal accountability for the outcome. As an author Robert H Schuller once said: "If it is going to be, it is up to me."
Once you acknowledge the problem and take responsibility for your action, the energy can be focused and channeled towards active and constructive remedies. It saps away energy when one plays the game of shame and blame or in medical terms, licking your own wounds. Blaming behaves like the bad cholesterol of the mind as it is directed towards vengeance and negativism. On the other hand, nothing is more beneficial to a good organisation than having a solid system of accountability rather than blaming.
Accountability is making good on one's commitments and promises and dealing with the consequences if these are not duly delivered. When this message is communicated clearly throughout the organization, the message will then be respected by all. Business leaders must develop a strong sense of accountability. They must take responsibilities for their decisions and know that the buck stops with them. They must not only know what tasks to assign, they must ensure that their senior colleagues take due responsibility for getting these tasks implemented effectively and efficiently. They must deliver results. When things go wrong, business leaders must not exonerate their guilt by finding scapegoats or through witch hunt.
Moving down the line, all the staff have to be held accountable for their plans, commitments and actions. They have to deliver based on the financial budget committed for the year. They have to deliver to customers what they promise them. They have to take the rap for their actions.
Customers are generally quite forgiving if you admit to a mistake and try to make amends. No supplier is perfect and customers know that. The important thing here is that you take responsibilities for any mistakes, rectify the mistakes, make restitution if necessary and ensure that the problems do not recur.
Lets Not Play The Game
I came across a video the other day that showed an animated twenty-something male sitting at his laptop and closing it up in disgust. Suddenly an icon that looked amazing like one of the social media company's logo walks into the room and with a cartoon face begins inquiring why the main character left the social media site.
The man explains that he is tired of the site and needs to move on with his life. Suddenly the icon of another famous social media site arrives and then three more drop by. They all begin bullying the man to come back to cyberspace and play.
Suddenly he looks around to find no one paying any attention to him and says, “This is lame.” He then proceeds to walk home and open up his laptop as the video ends.
For many online users there may be more truth to this video than they want to admit. Some of the most engaging conversation many will encounter during a day will be online through social media.
I intentionally left out any specific social media page names because there are simply too many of them to list. Each social media page focuses on something specific and then provides some more generalized offerings.
It may be a sad commentary that for some individuals the online world may be preferred to real life, but this is often the truth.
This is why marketing to this genre is important. You see these individuals are extremely motivated to be online and engage others in the same way. These are not sideline players. These are the first string online users who eat, drink, breathe and sleep Internet.
When you market to social media you are not simply embracing a casual online user. These are hardcore users who often understand special coding issues for their social media page. They know how to add widgets and other interactive devices to their personal social media world. They have made the term geek cool.
This truth may be why Google has been so interested in developing advertising accessibility within social media sites. Their PPC (Pay Per Click) advertising can result in profits for virtually everyone involved.
Social media is a format that has found a future in spare parts. So many associate programs are being used to develop interactive content, personalized page design and secure music distribution. Because social media has left the door open we will likely see more and more mix and match options to drive future potential in social media.
Whether you are looking to develop a direct or indirect marketing campaign via social media it is a format that lends itself to reaching out.
Both Mike Teng & Scott Lindsay are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mike Teng has sinced written about articles on various topics from Health, Mergers and Home. Dr Mike Teng (DBA, MBA, BEng) is the author of best-selling book, "Corporate Turnaround: Nursing a Sick Company back to Health." He is known as the "Turnaround CEO in Asia" by the media.http://www.corporateturnaroundexpert.com;http://www.corporateturnarou. Mike Teng's top article generates over 450000 views. to your Favourites.
Scott Lindsay has sinced written about articles on various topics from Payday Loans, Computers and The Internet and Mens Health. in minutes with the at HighPowerSites.com. Start. Scott Lindsay's top article generates over 1830000 views. to your Favourites.
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