More than likely you've heard quite a bit about link building. After all, it's one of the top Search Engine Optimization (SEO) practices out there today. While there are many other SEO practices, to build up your rankings in the search engines and drive more traffic to your website, link building is truly one of the top ways that you can do this.



More than simply building links is to make sure those links are of high quality. High quality links need to be from a well developed site, on a topic relevant to the topic of your site. A very popular and effective method for gaining such top quality links is to submit articles to various places.

What then is article submission? Article submission is the process of you or someone else writing an article, and then submitting that article to a number of article directories. There are a large number of these directories around the internet. At the end of each article you write you can add some information about the author, including a link to your website.

Benefits of Article Submissions

The ongoing popularity of submitting articles as a method of link building is due to the fact that article submissions also produce many other benefits aside from links.

If you're not sure that this is a top method for you, let's take a closer look at some of the main benefits that you can experience by using article submissions for link building.

Benefit #1 - Build Up Your Reputation

First of all, a top benefit of link building is that it helps to build up your reputation. When you are building an online business, it's definitely important to make sure that you are viewed as an expert and someone that people can trust. When you use article submissions that include quality information, people will begin to see you as an expert in your field, they'll trust you, and you'll effectively build up your reputation.

You'll find that in order to convert visitors to customers, they will have to trust you. If you can build up that trust before they even visit, you'll be more likely to make the sales you want to.

Reason #2 - Advertise For Pennies

Aside from producing link popularity, your articles will also be directly read by potential customers. In this way people may click directly on the link at the bottom of each article to go straight to your site, rather than having arrived via the search engines. In this way each article is like a long winded advertisement for your site. The more people publish your article, the more places you are advertising.

Number three benefit - A superb method of marketing

Not only do article submissions provide cheap advertising, but they provide one of the best methods of advertising out there. Articles end up being posted all over the web. People can pick them up and use them again in ezines, on blogs, or more, spreading around your original article. This gets word of your site out there, making it a very effective way to advertise.

Link Building - How It Works

So now we've covered some of the other benefits of article submissions above, it's time to come back to how it actually builds links to your sites. The main way is that at the end of each article there is what is commonly referred to as a resource box. In the resource box you write a brief blurb about the author and of course, include a link to the authors website (yours).

When people republish this article, wherever they do, they have to include the resource box and therefore provide you with yet one more link. In this way the number of links you have keeps growing organically.

Now you can see why submitting articles is such a popular method of website promotion. It builds your personal and website brand, it provides direct advertising, it builds high quality one way links to your website and thereby your search engine ranking, and it grows over time. What more do you need to know to get started?